SAP Launches Technology Summit 2012 in Malaysia

The summit focused on real-time data platform - the ability for enterprises to transform data into real-time awareness and action via real-time data analytics using technology such as SAP In-Memory Appliance (SAP HANA).

SAP growth in the database market was resulted from acquisition of Sybase and SAP HANA products. It achieved a 48% year-on-year according to Gartner and 176% growth in APAC.

SAP grew 283% on Linux as a result of strategic relationship with HP, Red Hat and Intel in Coalition 4 Innovation (C4I) solutions alliance.

SAP AG, the market leader in enterprise application software, on Nov 1, 2012 kicked start its third stop of Technology Summit in Asia – bringing together some of the most visionary thought leaders in the industry – with its channel partners and customers.

Technology Summit 2012 provided a platform for SAP’s partners and customers in Malaysia to gain insights from the latest trend related to database management. SAP demonstrated and delivered on their commitment to “Help Businesses Run Better” throughout the summit. The impressive line-up of industry experts showcase issues related to Real-time Data Management, Data Warehouse, Mobility Business, Enterprise Information Management, and help companies to scale their business through the adoption of SAP In-Memory Appliance (SAP HANA).

The Real-Time Data Platform is capable of delivering exceptional benefits to business analytics. It helps users to process large quantities of data in real-time from virtually any source of information; allowing enterprises to make intelligent, data-based decisions by gaining immediate access to relevant information. The SAP Real-Time Data platform will transform enterprises in the 21st century with in-memory based platform (SAP HANA), giving companies the freedom to innovate, rejuvenate existing applications, unleash new applications and new experiences.

Mr. Suraj Pai, 
Vice President, Database & Technology, 
SAP Southeast Asia.

Suraj Pai, Vice President of Database and Technology, SAP Southeast Asia said: “For over 40 years, SAP has been the leading Business Applications Company around the world. We offer solutions for companies of all sizes with the objective to help their businesses run better. Today, SAP has grown to be the number one business application software provider with its unique and comprehensive approach to cater to 24 industries like no other company can. And while our customers have progressed from a business applications context, they’ve complained that their technology has fallen behind. Our customers have asked SAP to take a strategic step forward in the Database and Technology area.”