A New Face for Lazada.com.my

Kuala Lumpur, Malaysia, Feb 15, 2013 - A New Face for Lazada.com.my

Lazada.com.my announced that its website has been updated and refreshed in a renewal of the layout and content following the regional changes. The customer can still browse and find the information an dproducts that were previously available, but would be represented in a new revitalized layout. In addition, more information about lazada.com.my is now available.

Based on a Standord University's study from 2004, the web design is a ey determinant to building online trust with consumers that is why Lazada.com.my decided to reinvent its layout. Furthermore, E-commerce players believed that the layout is one of the predominant factors of customers' satisfaction. Consequently, Lazada's new design has for purpose to be more user-friendly and promise to be an all-new experience for the customers.

The new organization of the webpage is clearer, uses brighter colors and gives better explanation on the products. By managing the space differently, Lazada.com.my is hoping to increase the customers' comprehension.



Singapore, Feb 14, 2013 - LAZADA Promises to Deliver in 48 Hours

Through "Lazada's Promise Campaign", Lazada.com.my certifies the delivery of products within 2 business days, in Klang Valley area. The 48 hours count down starts at the time of the confirmation by phone of the purchase until the first attempt of delivery. The products concerned by the campaign will be easily recognizable due to the presence of a "48 hours Guaranteed Delivery" seal on the thumbnail.

If the delivery takes more than promised, Lazada.my will gratify the customer with a RM75 cash voucher. Lazada.my commits to deliver the items in 48 hours for prepaid purchase done through credit card, bank transfer or iPay88.

Singapore, Jan 22, 2013 - LAZADA receives more funding as Tengelmann joins investor group

On Jan 22, 2013, Lazada announced that it has received an eight digit euro investment from German retail group Tengelmann Group (“Tengelmann”). Tengelmann invested in LAZADA’s German holding company in a similar fashion to the recently announced investments by Investment AB Kinnevik, J.P. Morgan Asset Management and Summit Partners. LAZADA will use the funds strategically as it continues to explore new opportunities to further improve customer satisfaction.

The customer experience has always been the main point of focus at LAZADA and the company is investing heavily to provide its customers with world-class services. By recently deploying a new fulfilment system, the company is already today able to guarantee two-day delivery on average across Southeast Asia. In December, LAZADA launched its marketplace platform, which allows offline retailers to leverage LAZADA as a sales channel while still being in control of logistics and operations, to further expand its product assortment and meet customer demand. LAZADA’s more than one million Facebook fans serve as a testament to LAZADA’s success in providing superior services to its customers.

The investment by Tengelmann was received on the back of an exceptionally strong December month. As an eCommerce pioneer in Southeast Asia, LAZADA seeks to educate the market about the benefits and convenience of online shopping and on December 12th the company launched its hugely successful Online Revolution campaign along the lines of Cyber Monday in the USA. By partnering with hundreds of suppliers across the region, the company were able to promote amazing supplier-backed deals to its customers. The company also worked closely with many of the region’s top eCommerce platforms to build excitement and awareness of this successful campaign. In Indonesia, LAZADA partnered with Indonesia's leading telecom operator, Telkomsel, Yahoo! and several of the largest online portals and forums, making this one of the biggest online events in Indonesian history.

“We are very excited to join the LAZADA team,” Christian Winter, CEO of Tengelmann Ventures said, “their growth trajectory, management team and investor base speak for themselves and we are confident that the company will succeed in the long-run.” Maximilian Bittner, Regional CEO of LAZADA commented: “Having a strategic investor of Tengelmann’s calibre on-board is a huge win for LAZADA. They are bringing with them significant retail experience which will be of huge benefit as we strive to achieve our ambitious growth targets.”

Comments

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