Mobile Internet Consumer Report 2013

Kuala Lumpur, Malaysia, 26 August 2013 –, a leading Global Mobile Ad network, released The Mobile Internet Consumer Report - Southeast Asia 2013, developed in conjunction with The Mobile Marketing Association (MMA). The report provides a regional and country-specific insight into mobile internet usage across six Southeast Asian countries namely, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

With customer experience as one of the top priorities for every brand, the ability to leverage consumer insights provides key opportunities to drive higher engagement and recall. According to the report, the Southeast Asian mobile internet user is young, employed and possesses a high spending power. Some of the insights from the report include:

Demographic Profile on South East Asia:
  • More than half of mobile internet users are generally young; below 24 years of age
  • More than a third possess graduate and postgraduate degrees
  • Over 70% of users are working professionals, with a high spending power that includes frequent visits to restaurants, shopping malls & movie theatres

South East Asia's Consumption Habits:
  • Mobile Internet users are content and information hungry, often turning to mobile advertising to fulfil these needs
  • Consumers love mobile ads that provide downloadable content (55%), followed by those that help discover great deals (42%)
  • Apps and games are the most downloaded form of content followed by, videos and music

Demographic Profile Malaysia:
  • Only one out of eight mobile internet users in Malaysia belong to the youngest age group (less than 18 years)
  • Majority of mobile internet users in Malaysia hold diplomas or are undergoing undergraduate studies
  • Malaysia has one of the highest proportion of full-time employees in the mobile internet user base in Southeast Asia (46%)

Malaysia's Comsumption Habits:
  • In order of popularity, the type of content consumed by mobile internet users in Malaysia is similar to that of a typical Southeast Asian user. However, the number of users downloading games and apps (59%) is relatively lower than Southeast Asia average
  • The penetration of consumer durables is the lowest in Malaysia (29%)
  • The penetration of computers (37%) and tablets (29%) is on par with the Southeast Asia average

Full reports on South East Asia and Malaysia.

Check out the last known similar survey published on 2011.