MDeC Organizes 3-Day Super Cybersales@Sep 29 to October 1, 2014.

The Multimedia Development Corporation (MDeC), via its Digital Malaysia initiative, will be organizing a three-day #MyCyberSALE with over 4,500 merchants from 250 e-Marketplaces including reputable local & international online retailers, from September 29 to October 1, 2014.

The world’s first Government-led online sale will feature more than 225,000 deals offering up to 90% discount. #MYCyberSALE will also reinforce Malaysia’s commitment to spur the development of the eCommerce industry and enhance the mobile shopping culture in the country as we move towards a digital economy in 2020.

With over 25.3 million Internet users representing 89% of the population, Malaysian businesses are poised to unlock the high value potential of the eCommerce industry. This coupled with the nation’s high mobile penetration rate of 140% and household broadband penetration rate of over 67% will help drive Malaysia’s eCommerce industry, which is expected to reach RM5.76 billion by 2015.

3 trends on Malaysian online shoppers:
  1. 42% Malaysians opt to shop on their mobile phones!
  2. 77% of Malaysians Google as they shop
  3. Shopping has gotten more social! - 66.5% of people polled said that they read online reviews or social media recommendations before they commit to a purchase.

However, the downside of Malaysia is that Malaysian law enforcement agencies actively perform crackdown on social medias based on seditious ground, such act, if not regulated properly, will hamper the growth of personalized reviews on consumer products on social medias, including popular social networking sites such as Facebook where published data is supposed to be protected by the PDPA Act 2010.

To protect oneself against legal dispute, social media publishers need to know a few rules of law pertaining to defamation, seditious, copyright and freedom of speech.

In my article Good Intention Doesn’t Always Win a Date, I shared that there are three things to remember:

  1. Any form of publication without permission from the content owner is subjected to the Copyright Act 1987. This is actually not very Internet friendly, how could the Internet got linked up (in the first place) with web pages hyper-linking each other NOT based on natural intuition?

    Nevertheless, content owners must adhere to the take-down procedures stipulated by the law when enforcing copyright infringement.

  2. Only personal opinion expressions are free from liability of infringement – this means that if you want to express dissatisfaction over a product, you have to express it as your personal opinion, do not generalize the expression.

  3. Software source code is part of literacy work, nevertheless, is considered intangible because it is hard to copyright it; changes to a single line of source code will deem the copyright void.
Coming back to the upcoming super cybersales, the questions to ask are:
  • Which e-commerce sites are participating ? - From the press release, it looks like Rakuten Asia will be one of them.
  • What kind of consumer products are up for sales with great discounts ?