Whether we’re working, keeping fit, learning, playing, purchasing online or watching TV, we are making new digital demands of the businesses with which we deal. A new study, The Information Generation: Transforming The Future, Today , conducted by Institute for the Future and Vanson Bourne and commissioned by EMC, explores the impact of a growing global community of digital citizens. These individuals are always connected and engaged online, and have the world’s information at their fingertips. They also view the world very differently. Based on input from 3,600 Director-to-C-Suite business leaders across 18 countries, the study reveals new expectations of these individuals and identifies the fundamental business attributes critical for organizations to successfully compete and thrive in this new landscape.
- 96% agreed that the rules of business was changed by technology trends.
- 1 out of the 4 top customer demands is personalized experience
- 64% agreed that customer expectations are forcing organization to adapt new technologies
- 47% believed that it is the right thing to be customer-focused
- The top business attribute for the future is the ability to predict new opportunities
- Less than 2% of enterprises are addressing these demands; out of which only 30% can act based on real-time information; more than half are experiencing data overload; 49% don't know how to get more value from big data