Dinasou.com – Malaysia’s 1st Online Supermart – an O2O e-Commerce Platform

Oct 26, 2015

In partnership with the Federation of Sundry Goods Merchants Association of Malaysia, Dinasou.com is Malaysia’s 1st online supermart operating on an Online-to-Offline (O2O) e-commerce model. Officially launched in August 2015, founded by CEO, Mr Lee Kong How who spent nearly 2 years to conceptualize, research, and develop this O2O e-commerce platform to provide integrated and innovative grocery shopping and selling convenience as well as experience to consumers and grocery retailers in Malaysia.

Dinasou.com will enable grocery retailers in Malaysia to sell grocery items through its e-commerce site directly to consumers. The grocery sales will be made possible and convenient via either an Offline-to-Online capability which creates a physical touch-point at the partnering grocery stores to allow consumers to buy grocery not only on the spot by cash, even better, they can scan and buy at “Juresic Mall” via QR codes with their mobile devices like smartphones, tablets and etc which will allow them to buy items of a variety of brands that are not available in-store. Consumers can search and buy other local specialty items that were originally produced out of Malaysia like from Taiwan, Singapore, China and more – all these are available on a section called “Brand Street” on the e-commerce site itself.

Official Launch of Dinasou.com

For grocery retailers, Dinasou.com aims to provide a game changing e-commerce platform for brick-and-mortar stores to further expand their sales distribution channels as well as increase their top-line growth. On the other hand, all partnering retailers will have direct access to user-friendly back-end systems called Dinasou Express (DE) to facilitate their logistics, and Dinasou Super Console (DSC), which includes Digital Marketing, Branding, Warehouse Management System, Analytics System and etc.

“At the moment, we have over 9,000 registered members, and we own 2 warehouse locations in Klang Valley, and our ultimate goal is to open 20 more warehouse locations and wide spread our grocery store network across Malaysia within a year. Coming soon, we’re poised to launch a new version of our e-commerce site and back-end systems and will constantly stay on the forefront of the latest web and mobile payment technologies to meet the ever-changing needs of consumers and retailers altogether. Our vision is to be a game changer in the grocery market to bring disruptive yet beneficial impacts to our target audiences in Malaysia, it’s going to be a whole new integrated experience which is different that the traditional e-commerce” said Mr Lee Kong How, CEO of Dinasou.com.