Chatime’s Bubbling Success With Microsoft

Feb 29, 2016 -

Chatime Malaysia – the leading lifestyle tea brand – has enhanced its business operations by adopting Microsoft solutions, which includes Windows 8 and the enterprise-grade cloud computing platform Microsoft Azure.

As one of the top beverage companies in the world, Chatime aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The company today employs over 800 trained tearistas (tea equivalent to baristas), across 150 outlets, offering up to 80 choices of beverages daily.

To handle its robust and growing business, the company often struggled with its old point-of-sale (POS) system that could no longer fulfil vital requirements that the team needed in order to drive their business forward.

Chatime previously relied on a traditional POS system in each store that is connected to a main server back at the headquarters, which needed to be manually updated on a daily basis – a time-consuming task which resulted in delayed results. As the system operated in an almost standalone basis, the company found itself wasting valuable time in communicating changes to the POS system and monitoring its business activities in this way.

Armed with comprehensive research and from feedback from various vendors, the company decided to explore the possibility of using Microsoft technology. In 2014, Chatime turned to WebBytes to help design a new Cloud-based POS system that runs on Windows 8 and the Microsoft Azure platform, that would address the company’s needs.

Chatime began deployment in April 2014, which saw the company replacing its traditional POS systems with Windows 8, specifically tailored for a growing SMB such as Chatime, whose main focus was on mobility, ease-of-use, and flexible access to data insights.

Chatime's cashier Choong keys in personalized customer orders using the new POS system running on Windows and AzureChatime's Technology & Operations Excellence Manager Howard Woon and Bryan Loo

And to improve mobility, the company used devices powered by Windows 8, which they could easily bring along to different locations based on business needs. Hosted on Azure, the centralized POS system was fully connected to a Cloud infrastructure, allowing Chatime to access transaction data all of its outlets, live – literally, anytime, anywhere – and extract it in a suitable format that would help them translate the numbers and data into a workable report.

By storing all transaction data on the Cloud, Chatime effectively minimized the risk of data loss due to hardware failure.

“Keeping pace with our growing business and customer base was a growing challenge for us. In order to serve a beverage liked by all, we use only high quality tea leaves and ingredients to serve close to four million Chatime in Malaysia drinks a month,” said Bryan Loo, Managing Director of Loob Holding Sdn Bhd, the license owner of Chatime Malaysia.