MediaMath at ATS Singapore 2017

Jul 13, 2017 - SG :

Speaking on the opening panel at ATS Singapore 2017 last week, Rahul Vasudev, Managing Director, Asia Pacific, MediaMath, reiterated the importance of education to empower marketers in the region with the ability to focus on business outcomes that are truly relevant to them.

Rahul Vasudev Speaking at the Forum

To address this, MediaMath launched the Asia Pacific (APAC) hub of the New Marketing Institute (NMI), the company’s own education and training arm, to advance programmatic know-how in the region and train aspiring marketers to embrace programmatic techniques and technologies. Rahul commented, “With technology constantly evolving, marketers need to be aware of the various solutions available to them – and more importantly, how they can use them to create value. We believe that programmatic technology is a complimentary tool that marketers should leverage to help focus on what their customers want and help them deliver true business outcomes. With the advancement in programmatic technology, we are moving towards that sweet spot one step at a time.”

He further elaborated how the course modules at NMI not only focus on basic programmatic knowledge, but are also on content relevant for the modern, advanced marketer. “We need to help the marketers understand each stage of the consumer’s journey, down to the level of what consumers are actually purchasing and their individual preferences, instead of relying on increasingly irrelevant media metrics. The NMI courses focused on marketers, helps guide the way towards that end.”