Oracle Digital Hub to Support SME in APAC

Sep 26, 2017 :

Small and medium enterprises (SMEs) in Malaysia and 21 other countries in Asia Pacific will get access and support to the cloud solutions and resources they need to power digital transformation with the opening of Oracle’s first Digital Hub in Southeast Asia. The new facility in Kuala Lumpur highlights Oracle’s commitment to better serving the SME market in the new cloud economy and to working with them in a way that matches their needs and how their businesses operate. Oracle’s new Digital Hub in Malaysia is set to help SMEs leverage Oracle Cloud solutions to streamline operations, boost innovation and build a platform for growth.

Fitri Abdullah, MD, Oracle Malaysia

The Digital hub houses a newly hired digital team focused on helping midsize organisations transition to the cloud quickly and easily. It complements Oracle’s broader Asia Pacific digital sales and support functions based in KL, which service the local market as well as 21 countries across the region. Exuding the energy of a start-up, its dynamic and diverse staff, is passionate in embracing the digital economy. The latest collaboration tools, techniques and technologies are used to transform the buying experience for the customers.

François Lançon, senior vice president, Oracle Japan and Asia Pacific, said: “The cloud is democratising IT; you just need a web browser or a mobile phone app to take advantage of it. What’s more, it has incredible transformation potential for small businesses, enabling them to do things they have never been able to do before, at an affordable price, such as use technology to streamline business processes, gain access to an easy-to-use platform for innovation, and digitise their customer experience. We are simplifying the buying process to help these smaller organisations, as well as branch offices and line of business departments, digitally transform their business.”

Customers that want to buy entirely online can utilise the click-to-buy Oracle Accelerated Buying Experience. In addition to the simplified buying experience, Oracle’s Digital Hub offers a complete suite of cloud applications, platform, and infrastructure services as both standalone services and as bundles. The range of choices empowers small businesses to select solutions that directly address their goals or issues.

The complete package

Fitri Abdullah, Managing Director for Malaysia, Oracle, said: “More than 67% of the world’s total micro and SME market is located in the Asia Pacific region, accounting for more than 266 million businesses that can benefit from cloud technology (, 2015). With Oracle Cloud, SMEs now have access to the most modern solutions in the market, at an affordable price as well as timely, personalised and effective support. Using cloud and digital technologies in tandem, Malaysian SMEs can now be more competitive as they build a larger presence in the digital economy. This investment reiterates Oracle’s strong commitment to Malaysia.”

Ir. Siva Ramanathan, Chief Strategy Officer of Malaysia Digital Economy Corporation (MDEC) said: At MDEC, we believe that Malaysia’s digital future has the potential to unlock significant economic, environmental, and social value within the nation. We applaud Oracle’s efforts in reaching out to our SMEs with access to the latest cloud technologies that are vital to their growth, and help them transform digitally. What Oracle is doing today contributes to our own national initiative, that aims to encourage digital adoption and future proof our SMEs and economy. We commend Oracle’s strong show of commitment in serving the Malaysian economy.

Datuk Zainal Amanshah, CEO of InvestKL, said: “We are delighted Oracle has chosen Kuala Lumpur for its Digital Hub. It is very much in line with our Government’s focus on the digital economy. Its arrival will help generate a positive impact on the local eco-system in terms of talent identification and development, benefits to the SMEs and collaboration with our local Universities.”

Pranabesh Nath, Research Director, IDC Malaysia, said: “SME digital enablement is one of the most important aspects of increasing the digital economy contribution to Malaysia’s GDP. IDC research indicates adoption of some of the 3rd platform technologies such as cloud and mobility has been increasing in the last 2 years. Based on our research most large enterprises in Malaysia have some sort of cloud adoption plan, while almost 50% are using cloud services beyond one or 2 simple applications. The situation for SMEs is not so bright though, and needs to be urgently rectified. SMEs have needs that differ from larger enterprises in this respect, so it is good to see Oracle targeting this segment specifically.”