Oppo Ranked No.2 in Smartphone Sales in SEA

Mar 5, 2018 :

OPPO posted double-digit growth of over 29% in 2017 to rank second in annual smartphone shipments for the South-East Asia region, according to the latest report from market research firm International Data Corporation (IDC). The ‘Quarterly Mobile Phone Tracker’ covers markets including Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.

Since establishing Thailand as its first international market in 2009, OPPO has maintained rapid growth in the region by offering products that local consumers love. The company’s localization plan works to deeply understand the needs of young consumers by developing innovative technology together with beautiful and fashionable design.

In Malaysia market, OPPO pays active exercise on few marketing campaigns by engaging different celebrities endorsers in tackling different market such as Diliraba Dilmurat is the endorser focusing of Chinese market while Fattah Amin is the endorser for Malay market. In addition, being the main sponsor of several TV Programmes, which are Maharaja Lawak Mega (MLM) 2017 and Sing China! 2017; local TV Programme awards (Anugerah Skrin 2017); local dramas (Red Velvet and the Coffee Prince) and sponsorship of Anugerah Stail EH! run by EH! Magazine in July 2017, which is the another reason why OPPO can achieve its success.

Proving wildly popular among young people, the “Selfie Expert” F series and specifically the OPPO F5, are the industry’s first to feature groundbreaking A.I. Beauty Recognition technology that’s designed to personalize beautification for users within a captured selfie. Other firsts include the advanced Full-Screen FHD+ display and convenient Facial Unlock technology. For Malaysia market, during the launch of the OPPO F5 6GB in Malaysia on December 2017, OPPO Malaysia has collaborated with the world-class jewellery brand, Swarovski by designing a special limited phone case for its red edition. The collaboration is a success which caused a great hype of sales in Malaysia. Looking ahead the forthcoming generation of products will continue to bring innovative user experiences and strengthen the company’s leadership position among the young smartphone users in the region.

Furthermore upon the upcoming era of more advanced mobile technology and 5G connectivity, OPPO plans to continue its commitment to South-East Asia with pioneering products that will inspire and excite in the years ahead.