Kaspersky Lab Attempts Malaysian Book of Records on 5-Jun-2018 at TAR College

Kaspersky Lab, a global cybersecurity company is celebrating its 20th anniversary and is attempting to set a Malaysian record for the Most Number of Anti-Virus for Mobile Devices Activated in an Event. The brand is set to partner with Tunku Abdul Rahman University College (TAR UC) to educate and encourage students about the urgent need to protect their digital assets and identity; beginning with their mobile devices.

The brand is targeting to secure 1,500 devices with its Kaspersky Internet Security for Android and Kaspersky Password Managers for iOS devices on June 5th in the university college.

Malaysian digital sales trends mirror global sales with smart phones having a 54.2% market share compared to 42.67% for desktop sales. Based on a 2017 study, Malaysia is a mobile-oriented society with smart phones being the primary internet access device for 89.4% of users[2] – the 28.5million mobile broadband subscriptions in 2016 further support this conclusion.

Kaspersky Lab’s attempt to enter the Malaysian Book of Records for the most downloads of mobile security software will be held on June 5th 2018 from 10am to 4pm at TAR UC’s main campus in Setapak. All TAR UC students are invited and encouraged to participate and get their mobile devices protected for free. To further add to the celebratory vibe, Kaspersky Lab will be rewarding lucky users with Xiaomi smartphones, Apple iPad, Bose Bluetooth speaker, JBL earphones and more, worth more than RM5,000 to facilitate and accessorise their digital lifestyles.

Typical lecture hall at TAR College, Setapak Campus
7-Jun-2018 (Updates): 

Kaspersky reported that 1,931 of its anti-virus for mobile devices were activated

Students, faculty and visitors to TAR UC were quick to join the Kaspersky Lab mobile device anti-virus download drive that included Kaspersky Internet Security for Android and Kaspersky Password Managers for iOS devices for smartphones and tablets.

To create the Malaysian Book of Records feat, a minimum of 1,500 activations had to be completed within 6 hours. The target was achieved by 2:30pm, and from there on it was a new record with each download. Officials from the Malaysian Book of Records were present to certify the record-setting feat.

(From left) Representatives from the Malaysia Book of Records, Ms. Nurasyikin Ramli, and Mdm. Siti Hajar Johor,  presenting the record certificate to Jesmond Chang, Kaspersky Lab Head of Corporate Communications, APAC during the event in Tunku Abdul Rahman (TAR) University College.