LimeLight Realtime Streaming Solution Provides Smart Tunneling of Video and Data Streaming with Global Scale

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Data Received : 20-Sep-2018:

Key Take-Aways:
  • Limelight Networks, Inc., a leading provider of edge cloud services, today introduced Limelight Realtime Streaming, the industry’s first globally scalable, sub-second live video streaming solution that’s natively supported by major browsers and devices. The new service also supports integrated realtime data, making it possible to create interactive live online experiences.
  • As viewing data from the recent FIFA World Cup and live streaming services from social media platforms reveal, people are watching more live events online than ever before. However, streams of live events are typically delayed from the broadcast feed by 30 seconds or more. This often results in poor viewing experiences, loss of reputation when viewers publicly express displeasure, and ultimate loss of revenue.
  • Limelight Realtime Streaming eliminates these challenges by enabling organizations to stream live video from anywhere in the world to anywhere in the world in less than a second, providing online viewers with the same experience enjoyed by broadcast viewers.


Spokeperson:
  • Bob Lento, Chief Executive Officer at Limelight Networks said that Limelight’s R&D team has solved the complex problem of delivering sub-second latency live video and data, globally, at scale.
  • Lukas Seiler, Managing Director Audiovisual at SportRadar, a leading global provider of sports data intelligence quoted that with the new service, they are able to provide viewers with high quality and sub-second latency streaming on any platforms.
Offerings:

I.) Bob Lento, Chief Executive Officer quoted that many industries can benefit from this capability, and they expect to see a new generation of immersive, low latency, content-rich applications driven by Limelight Realtime Streaming.

For example:
  • Live sports and events. By making live viewing a more interactive social experience, broadcasters now have additional opportunities to monetize their live video content by offering value-added experiences that are not possible with traditional broadcast.
  • Online Gambling. By providing additional opportunities for in-game wagers and reducing opportunities for fraudulent activity, live gaming operators are able to boost productivity and revenues.
  • Online Gaming. Realtime video streaming and interactive data functionality enables more immersive gaming experiences, and provides a platform for greater interaction with competitive, live events.
  • Health and social care. Realtime video with embedded data enables timely interactions between professionals in time critical situations, allowing them to share updates and visual information across teams without relying on proprietary equipment, systems and formats.
  • Many additional areas where milliseconds matter in video streaming applications like transportation, emergency and security applications.
II.) The solution enables playback and delivery on standard web browsers without requirement for customized client software or browser-based plugin -Currently supported PC and mobile device browsers include Chrome, Safari, Firefox, and Opera (Microsoft Edge coming soon)

Editor's comments:

LimeLight Networks solves the issue with two techniques :
  1. Developed a proprietor UDP-based data transfer protocol; compare this to the industry standard of HLS/Dash which are HTTP-based protocols which would perform buffering of chunks prior to transmission; UDP-based protocol does not segmented into chunks for buffering before delivery, however, it can only deliver the contents to the edge of the network.
  2. Leverages Limelight’s global private network for distribution of stream to the edge of the network - the video will be stream from edge of the network to end-users via standard HTTP - think of this as the SMART tunnel in KL which eases traffic congestion until the end of the highway (the edge).
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