Tapway Launches Facial Recognition Solution for Brick-and-Mortar Businesses

Data received : 27-Nov-2018
Location: Petaling Jaya

Tapway has launched FaceTrack, a facial recognition solution for businesses that have physical locations such as retail stores, banks, and hotels.

With FaceTrack, businesses can detect faces and have the images processed so they can gain insights to help them improve customer experience, enhance security at their premises, and streamline operations.

Currently in beta version, FaceTrack is suitable for small- and medium-sized enterprises (SMEs) as well as large enterprises in any industry including retail, banking, hospitality, and healthcare. Offered as a package that consists of camera devices, software, a server hardware, services, and online subscriptions, FaceTrack is available only in Malaysia at this time.

Key features:
  • Blacklist and Whitelist Detection: It allows users to create a blacklist and a whitelist. If a blacklisted face is detected, the system will send an alert to designated people via SMS, email, or an app notification. If a whitelisted face is detected, the system instantly recognizes it and saves it in the database. Users can also opt to send out a specific notification following the detection.
  • Demographics: This feature allows users to identify the gender and age range of people tracked by the system.
  • Emotion Analysis: It allows users to identify the emotions of people such as happy, sad, or angry.