7/10 Consumers Own a Mobile Phone From the Big 5

Date : 22-Mar-2019
Location: Kuala Lumpur

Key Take-Aways:
  • Samsung maintains market share, but yearly productivity declined
  • Vivo was the most active brand in 2018
  • 2011 was the most productive year for mobile phone brands
  • Apple initially focused on a single iPhone model per year but later changed strategy
  • Between 2009-2018, 15 mobile phone brands released a total of 2,792 models. On average, 279 models were released each year for global users.
  • South Korea has the largest percentage in terms of the number of mobile phone models released. Samsung and LG released up to 1,023 models to date, which is 36.65% of the total number of mobile phone models released to consumers in the past 10 years.
  • Five of the biggest mobile phone brands are based in mainland China. They are Huawei, Lenovo, OPPO, Vivo, and Xiaomi.
  • The report also mentioned that the percentage of world market domination of the five smartphone manufacturers has reached 69% to date. Therefore, this means that 7 out of 10 consumers own a mobile phone from either Samsung, Huawei, Apple, Xiaomi or OPPO

  • Jeremy Chew, Head of Content Marketing Malaysia, iPrice Malaysia
Editor's comments:
  • Personally, I prefer an Android phone which the features and graphical user interface are more refreshing and user-oriented
  • The smartphone phenomenon has allowed many consumers without a computer to connect to the Internet and enjoy the enchanting experience of social media and social network
  • The phenomenon also gives birth to another whereby in order to outreach the consumer at large, one just have to build an app which solves a specific problem.