Yoodo Launches Malaysia's First eSIM Service for Selected iPhone Devices

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Date : 12-May-2019
Location: Kuala Lumpur

Key Take-Aways:
  • Yoodo continues its momentum of “firsts” by becoming Malaysia’s first 100% digital mobile service with the launch of its embedded SIM (eSIM) capability, that will provide users with even greater efficiency, flexibility and convenience.
  • Since its launch in 2018, Yoodo has racked up an impressive number of firsts including becoming Malaysia’s first truly customisable digital telco, offering up a first-of-its kind roaming plan – Roam Like Home that empowers users to utilise their personalised local plans broad; sponsorship of Malaysia’s first ever official PUBG MOBILE National Championship – now in its second edition; as well as announcing its first PUBG MOBILE competitive team, Yoodo Gank.



Spokeperson:
  • Chow Tuck Mun, Head of Yoodo, the launch marks Malaysia’s first truly customisable mobile service and first truly digital mobile service.
Offerings:
  • Yoodo has already offered a nearly seamless on-boarding process through their mobile app, which allows users to sign-up and register from the comfort of their own homes. Yoodo’s eSIM service now further increases this convenience, doing away with SIM delivery and encodes the SIM into the user’s mobile device allowing them to immediately subscribe and activate their Yoodo account.
  • With Yoodo’s eSIM technology, users can scan a QR code sent directly to their email to get started on the service. Users won’t have to visit any retail stores for this and can enjoy the full Yoodo experience from the comfort of their own home or while on the go. No hassles, no wait time and no unnecessary effort. Through the eSIM, we are not only giving users a truly 100% digital telco experience but also true mobile freedom,
  • Currently, the Yoodo eSIM technology is only available for iPhone and is not supported for Android. List of iPhones that supports eSim are as follows: iPhone XS, iPhone XS Max and iPhone XR. The Yoodo’s eSIM feature will be updated to be compatible with all eSIM-enabled devices.


Editor's comments:
  • The eSIM is also good for travelers who would normally buy a local SIM card at foreign countries which may present security risks if the SIM card has been compromised. This is akin to inserting a pendrive infected with malwares into a PC.
  • An eSIM service from trusted service provider such as this will be purely software based and will be secure because a transaction is carried out directly between the vendor and the consumer.
  • An eSIM service is a good business model for telcos where the middleman layer is skinned therefore will help to improve profit margin.
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