TikTok Partners IFRC to Inspire Action Against Climate Change

Date : 18-Sep-2019
Location: Kuala Lumpur

Key Takeaways:
  • TikTok, the leading destination for short-form mobile video, has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, to launch the #ForClimate challenge, injecting new vitality into IFRC’s #FacesOfClimateChange global initiative.
  • From September 16th to 30th, TikTok users can raise awareness of climate change by using three specially designed stickers depicting extreme weather conditions: Rainstorm, Snowstorm and Global Warming.
  • On 22 September, a TikTok representative will join hands with IFRC to present at the 2019 UN Climate Change Summit.
The IFRC official account on TikTok has also released a series of official videos of global volunteers and staff
  • Dr Jemilah Mahmood, IFRC’s Under Secretary General for Partnerships, said, TikTok’s social platform is perfect for getting a serious message across in a way that’s thrilling, inspiring, and energetic.
  • Helena Lersch, Director of Public Policy, TikTok, said, they are honoured to partner with IFRC, to raise awareness for the importance of protecting our planet and to encourage TikTok Users to develop commitment to climate change.
  • By offering a home for creative expression and an experience that is genuine, joyful, and positive, TikTok is a great platform for driving initiatives on social responsibility. There has already been a series of “TikTok for Good” campaigns such as #SaveOurOceans demonstrating how TikTok users are taking action to protect the planet.
Editor's comments:
  • This is a good sentiment initiative - force for good.