iPrice Research Offers A Glimpse of Malaysian Lifestyle During the MCO

Date : 29-Apr-2020
Location: Kuala Lumpur

Key Takeaways:

• With most Malaysians aware the MCO will last till mid-May 2020, consumers are becoming more active online to obtain necessities & getting equipped to work-from-home (WFH). Thus, we investigated the search trends of more than 900 thousand visitors on iPrice Malaysia and found numerous interesting & unexpected findings backed by data.
• The research was conducted between 18 March 2020 (when the MCO was first enforced) to 17 April 2020. All percentage increase displayed in this research were obtained by comparing the search impressions data with consumers’ online search behavior prior the implementation of the MCO.

 Insights:

Data featured in this study were obtained by aggregating thousands of product pages of more than 150 online merchants through https://iprice.my/. Data on the increase in searches were analyzed by comparing the impressions data recorded from March 18 – April 17, 2020 as compared to February 16, 2019 – March 17, 2020.

I.) Medical supply:

• 648% increase in search interest for face masks (such as surgical masks & N95 masks)

II.) Lifestyle

• 347% increase in searches for sensual toys & vibrators
• 79% increase in searches for fertility test kits
• 61% increase in searches for condoms

III.) Personal Care

• 17,652% increase in searches for trimming clippers

IV.) Cooking

• 7,587% increase in seraches for bread makers
• 3,048% increase in searches for stand mixers
• 1,058% increase in searches for ovens
• 2,029% increase in searches for air fryers

V.) Gaming

• 17,427% increase in searches for The Animal Crossing game
• 1,064% increase in searches for Nintendo Switch
• 4,336% increase in searches for boardgames

VI.) Computer

• 1,125% increase in searches for tablets
• 299% increase in searches for laptops

VII.) Staying Fit

• 4,528% increase in searches for skipping ropes
• 2,016% increase in searches for yoga mats

More from infographic #1, infographic #2


Editor's comments:

• In short, Malaysian took the opportunity of #StayAtHome to renew sexual intimacy with love ones, indulge in gaming with kids, experimenting with cookings as well as trying to stay fit.