Now Anyone Can Create Youtube Videos

Date : 20-Apr-2020
Location: Kuala Lumpur

Key Takeaways:

• Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections.

Offerings:

• Sign up for Video Builder beta.
• Free.
• Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, Youtube is accelerating the next stage of Video Builder availability. 
• With this tool, any business who needs a video can create one that helps connect with their customers and keep them informed—whether through an advertising campaign, website or email.
• You may be surprised by what you can create from your laptop in a few short minutes. To see how it works, watch this video or read this guide.

 


 Insights:

• For brands or agencies with existing video resources, Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos.
• For smaller businesses and those with less creative experience, it can provide an efficient, low-resource way to create videos, perhaps even for the first time.
• Through tools, insights and resources, YouTube is committed to helping your business weather through these times.

Best Practices:

• For small and medium businesses who don’t have resources to create videos from scratch, Video Builder can help. It’s a free beta tool that animates static assets—images, text and logos—with music from our library. You can choose from a variety of layouts based on your message and goals, customize colors and font and quickly generate a short YouTube video (6 seconds or 15 seconds).

Case Studies:

• Different businesses have different creative needs. A restaurant may want to communicate changing hours or promotions, while a supermarket may highlight new services like curbside pickup. 
• Check out how Havenly, an online platform offering affordable interior design services, has been using Video Builder to support their team’s video creation needs.

Editor's comments:

• Create YouTube videos without shooting videos, but from text, images, music clips and templates - similar to doing presentation on MS PowerPoint or Google Slides.