Date : 13-May-2020
Location: Singapore
Key Takeaways:
Offerings:
Insights:
With the HUAWEI P40 Series, you can capture the perfect facial expression anytime, anywhere. And the magic happens in just three simple steps:
Step 1: Enable Moving Picture and take a quick still. The HUAWEI P40 Series automatically takes a short footage of the moment.
Step 2: Launch Photo Gallery and look for the “Edit” button. Leveraging on the “Smart” function, the HUAWEI P40 Series will then determine up to three frames that feature the best, most natural expressions. You can pick your favourite from amongst them.
Step 3: Save your work. After selecting the frame you want, remember to save your work by tapping on the floppy disk icon at the top right corner. Once you’ve done that, your choice of frame becomes the “cover” of the Moving Picture feature.
Case Studies:
Location: Singapore
Key Takeaways:
- This Ramadhan season may be a little unusual, with the conditional movement control order (CMCO) still in place, but it doesn’t have to be any less festive.
- Cook incredible feasts for buka puasa, bake mouth-watering Raya cookies, do a little fashion show at home to show-off this year’s Raya outfits, decorate your home with colourful lights – and immortalise every moment with perfection, using HUAWEI’s AI Moment feature on the P40 Series.
Offerings:
- While photographing moving subjects, such as jump shots, the AI chooses the best shots for you. You’ll also never again have to worry about ending up with group photos where some people have their eyes closed -- the AI detects the moment when everyone’s eyes are opened and focus -- and captures that.
Insights:
- With its artificial intelligence (AI) capabilities, the HUAWEI P40 Series can detect over 30 skeletal joints on a subject’s body as well as read a person’s emotions by referencing over 90 points on their face. It can also recognise seven categories of sports, expressions, group photo and other photography scenarios.
- Facial expression recognition and capture are two very practical AI features that HUAWEI has made accessible for users. Behind these easy-to-use features is an amalgamation of in-depth research by the brilliant minds behind HUAWEI’s innovations, who have produced not only a powerful camera module and hardware, but also an impressive range of advanced software algorithms that tie it all together.
- A pioneer in the AI space, HUAWEI was the first to integrate AI into end-user devices. AI is the cornerstone underpinning HUAWEI’s camera innovations. The support for posture detection in Moving Pictures is a prime example of HUAWEI’s continuous improvement on its chipset and NPU technologies -- which in the case of HUAWEI P40 Series, is the Kirin 990 5G and the Da Vinci-based NPU embedded inside it.
With the HUAWEI P40 Series, you can capture the perfect facial expression anytime, anywhere. And the magic happens in just three simple steps:
Step 1: Enable Moving Picture and take a quick still. The HUAWEI P40 Series automatically takes a short footage of the moment.
Step 2: Launch Photo Gallery and look for the “Edit” button. Leveraging on the “Smart” function, the HUAWEI P40 Series will then determine up to three frames that feature the best, most natural expressions. You can pick your favourite from amongst them.
Step 3: Save your work. After selecting the frame you want, remember to save your work by tapping on the floppy disk icon at the top right corner. Once you’ve done that, your choice of frame becomes the “cover” of the Moving Picture feature.
Case Studies:
- HUAWEI’s catchy Raya jingle “HUAWEI Di Hati”, featuring prominent Malaysian celebrities such as Wany Hasrita, Hael Husaini, and Naim Daniel - captured using Huawei P40.
- Huawei P40 has lowered the cost of production of quality photography and videography - consumer is the winner.
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