Goodday Milk Brings Virtual AR Celebrities to Houses of Malaysian Consumers, Adopting New Normal CX

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Date : 19-May-2020
Location: Kuala Lumpur

Organization:

Goodday Milk, Malaysia's No.1 Pasteurized Fresh Milk in the Liquid Milk Segment today.

Key Takeaways:

  • Goodday Milk is championing a series of virtual, tech-driven initiatives to celebrate Ramadan and Hari Raya amidst social distancing.
  • With Goodday Milk’s latest digital initiative, Malaysians will get a unique opportunity to celebrate Raya this year with the nation’s top celebrities including singer Andi Bernadee, Mark Adam, and artist Elfira Loy right in their own houses – making this the first ever WebAR based AR artists experience campaign.
Offerings:
  • Goodday Milk has launched another digital Raya initiative – ‘Selamat Selebraya’ – a WebAR based (web-based Augmented Reality technology, without the use of an app) 3D celebrity house visit experience. Using the WebAR technology, consumers will be able to bring “virtual celebrities” to life for “house visits” during Hari Raya celebration, adding an element of excitement to Raya celebrations.
  • Goodday Millk collaborates with Entropia Extended Reality (EXR), top bring this extraordinary feat to Malaysian consumer, via cutting edge webAR, 3D volumetric capture and character modeling technologies.
  • The WebAR technology enables a user to click a link on their smartphone, give access to their phone camera and get a virtual realistic 3D model of their favorite celebrity to appear in their homes.
  • It only works on smartphones with built-in camera.
  • Not letting the fun end here, Goodday Milk has also announced a creative photo challenge for consumers with exciting rewards to make their Raya even more memorable. From 25th May to 21st June, just take a photo via Selemat Seleb-raya WebAR with the chosen AR artist to express your best creativity, then upload it and  hashtag #GooddaySelamatSelebraya and hashtag @goodddaymilk on Instagram feed or Goodday Milk Malaysia on Facebook wall, to join the contest and win some duit Raya. Every week, 5 lucky winners with the most creative photos will get to win RM500 cash each – totalling up to RM10,000 cash prize. Find out more info.
Goodday Milk Celebrity WebAR Raya Andi Bernadee Goodday Milk Celebrity WebAR Raya Andi Bernadee
Andi Bernadee WebAR Virtual Celebrity
Elfira Loy WebAR Virtual Celebrity

Spokepersons:
  • Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd,said,the offering allows Malaysian to incorporate creative and personal touch to their celebrations, topping on social distancing in fight against COVID-19.
  • Ramakrishnan, Partner at Entropia,said, the future of customer experience (CX) is based on a seamless blend of immersive technology and human emotions.
Insights:

Social distancing has led Goodday Milk to beef up social innovations which the include the attempt to host the nation’s largest virtual moreh session dotted with celebrity guests to bring back a sense of community in the holy month.

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