TikTok Malaysia Kicks-off Inaugural TikTok Rewards Campaign

Date : 13-May-2020
Location: Kuala Lumpur

Organization: TikTok

Key Takeaways:
  • Tiktok is collaborating with brands across various industries including telecommunications, retail, e-commerce, and F&B to kick-off TikTok Rewards throughout the Ramadan and Raya period.

  • Cheah Sheau Mei, User and Content Operations Manager, TikTok Malaysia,said,as part of the strategy to mitigate side effects of COVID-19 pandemic where festive festivals would be met with lesser positive sentiment, this initiative iss a great way to stay engaged and connected with family and friends in a time when social distancing is taking precedence
Cheah Sheau Mei
  • TikTok Rewards, a first for TikTok Malaysia, partners with household names like Colgate-Palmolive, foodpanda, Shopee, Yoodo, dimsum and more to enable TikTok users to participate in fun and engaging activities, and be rewarded with points which they can then use to redeem exclusive gifts and promotions respectively.
  • TikTok Rewards is ongoing and will continue throughout the Raya period till 7 June 2020. Seamlessly incorporated, TikTok users simply need to access one of these areas within the app itself:-
    • Keyword Search “Rewards” in the search bar, or
    • Banner in “Discovery” tab
  • Once on the campaign page, there would be a slew of daily activities that TikTok users can engage in, in exchange for reward points. Users would then be able to redeem exclusive gifts or promotions with the accumulated points under the “My Rewards” section within the campaign page itself.