Didian Offers Property Agents An Alternative Platform To Bounce Back FROM COVID-19

Date : 01-Jun-2020
Location: Malaysia


Didian,Malaysia’s first B2B property marketplace that offers agents and negotiators 7 days express commission, focusing on primary residential properties from developers.

Key Takeaways:
  • Malaysia’s property landscape has not been left unscathed by the fallout from the Covid-19 pandemic. With the Conditional Movement Control Order (CMCO) now in effect and more Malaysians returning to work, the focus for the property sector has been on bouncing back and overcoming the challenges of social distancing.
  • To overcome the tough times that REA’s and REN’s are currently going through,Didian quickly adapted to the situation, releasing new features and services on the platform.
  • The platform focuses on projects that are under construction or close to completion.
Didian B2B property marketplace
Didian Website

I.) To address social distancing norms, new features have been incorporated such as :
  • Showcasing virtual viewings of developer projects
  • Virtual training sessions for new agents who sign up, allowing REAs and RENs to brief their customers easily.
  • Agents can now access live price charts, make bookings in real-time, access a fresh supply of projects and manage their client’s progress. Team leaders in real estate firms also have a live dashboard to track the performance of their team members

II.) Didian Preferred Partner programme
  • The programme will allow high performing real estate agencies to leverage additional benefits such as access to selected developer properties, higher commissions and even higher-value marketplace rewards. Team leaders from Reapfield, PropNex, Forest Properties and Dreamvest have already joined the programme.

III.) E-Store had also been created to allow real estate agents to create their own profile to boost their credibility and profiles to their customers.

IV.) Negotiators are also able to take part in selling projects by reputable developers regardless of their size and geographic area.

V.) The core of the platform is a digitised sales process engine at the click of a button - benefiting both agents and stakeholders.

VI.) The platform is available through both web and mobile app.

  • Brian Wong, Chief Technology Officer (CTO) of Didian Realtor Sdn Bhd,said,the platform was quick to innovate to mitigate the challenges faced by REA and REN, by providing seamless means of closing deals yet earning a sizeable income during the MCO period.
  • Ng Han Yang, Head of Business Development at Didian,said,the platform hopes to provide tools and services to agents to improve their conversion rate.
Brian Wong- Chief Technology Officer_DidianNg Han Yang_Head of Business Development_Didian
Brian Wong- Chief Technology Officer_Didian
Ng Han Yang, Head of Business Development,Didian

  • The pandemic and consequent Movement Control Order (MCO) which resulted in the nation’s economic shutdown had a profound impact on the property industry including real estate firms which employ over 25,000 registered estate agents (REA) and negotiators (REN).
  • REAs and RENs managed to close about RM 45 million in Gross Development Value (GDV) worth in units during the MCO period
  • Wong said at the moment the total value of properties currently on the system is valued at close to RM1.2 billion in GDV with over 2,000 units listed.
    • Participating developers include Sime Darby Property, Gadang Holdings, Paramount Property, MCT, IJM Land, Sime Darby Brunsfield and IOI Properties, Armani Group, and Nadi Cergas Development.