Malaysian Durian Sellers Discover Daily Sales Via the Shopee Platform

Date : 13-Jun-2020
Location: Kuala Lumpur


Shopee is the leading e-commerce platform in Southeast Asia and Taiwan.

Key Takeaways:
  • With Malaysia experiencing high rainfalls and farms lacking manpower support due to the imposed Movement Control Order, it is expected that there will be lower-than-normal yield at below 300,000 metric tonnes this durian season, according to Federal Agricultural Marketing Authority (FAMA)
  • This, in addition to the prohibition of communal activities like squatting by roadside stalls and digging one’s fingers into soft, creamy yellow flesh as the country battles against Covid-19, is set to impose some challenges to the industry.
  • However, despite the slow global economy and all these challenges, FAMA expects 2020 to be an optimistic year for the durian industry. Most durian sellers foresee demand to remain strong domestically and internationally especially from the Singaporean and Chinese markets with China’s economy beginning to recover.
  • FAMA also encouraged sellers to embrace e-commerce to boost their sales during this challenging period.
  • Leow E Shuen, Co-Founder and Business Manager of Shan Cheng Durian Penang,said,online sales winning strategy is challenging and boils down to quality, service and price to win the crowd. To ensure that our customers receive the best quality,  we collect the durians from the farm in the morning, open and repack into boxes and vacuum pack them before it goes out for delivery on the same day.
  • Ma Tuck Mun, founder of Mountain Cat,said,the company is exploring offline-to-online model to sustain the business,now on Shopee, the company receives orders every day.
  • Ian Ho, Regional Managing Director of Shopee,said,transitioning offline-to-online is an daunting task, especially for beginner; as such, Shoppee has assigned a dedicated team to assist those in need of help, reach the team at
Mountain Cat Durian Products
Mountain Cat Durian Products

  • Shopee had featured both Shan Cheng Durian and Mountain Cat, along with 500 other durian and fruit sellers in its 6.6 Super Sale happening from 1-Jun to 6 June 2020. Durians will be on Shocking Sale at RM0.66 with an added 10% in-store discount for selected sellers throughout the campaign.
  • For even more savings on a wide assortment of products, deals start from only RM0.66; enjoy free shipping with a minimum spend of RM16 as well as score daily RM6 vouchers this 6.6 Super Sale.
  • Shopee platform has organically attracted durian farmers from across the country as they bring their offerings of D24, Musang King, XO, Hor Lor, Udang Merah and more online. Many have also gotten creative with their own campaigns like Duduk Rumah, Makan Durian in order to stay relevant.
  • For Mountain Cat Durian, the Covid-19 outbreak impacted the sales of its processed products such as durian puffs and ice cream by 50%. This was due to the low business-to-business (B2B) demand from the bakery and confectionery sector, as well as the food and beverage merchants.
  • Shopee further revealed that the keyword search for “durian” on its platform is also beginning to trend, signifying consumers’ interest as the season kicks off.