Organization :
Cohesity, ushering a New Era in Data Management.
Spokeperson:
William Ho, Vice President of APAC, Cohesity.
Questions and Answers:
1. ) Please introduce Cohesity and its value proposition?
Most enterprise data is scattered across multiple locations, on-premises, and in public clouds, trapped in infrastructure silos, and buried unseen in long-forgotten storage systems, making it almost impossible for IT to control or derive value from – either for business or customer advantage.
With respect to infrastructure silos, organizations often have silos for backup and recovery, development and testing, analytics, and the list goes on. IT often attempts to manage each silo through different vendors, with proprietary systems and user interfaces, which is ultimately challenging and highly inefficient. This creates a critical challenge called mass data fragmentation.
Cohesity is the first company to bring Google-like simplicity to enterprise data management and solve the mass data fragmentation problem.
Cohesity offers a web-scale, data management platform that radically simplifies the way companies backup, manage, and extract value from their data. Cohesity’s software-defined platform spans across clouds and data centers. It can be managed from a single GUI and enables Cohesity and third party apps to run in the same environment.
This approach delivers simplicity, visibility across data assets, and enables true seamless management of data for IT administrators. Fundamentally, the web-scale data management platform can significantly reduce costs and compliance risks for companies.
Organizations looking to future proof their data management should consider the following :
With respect to infrastructure silos, organizations often have silos for backup and recovery, development and testing, analytics, and the list goes on. IT often attempts to manage each silo through different vendors, with proprietary systems and user interfaces, which is ultimately challenging and highly inefficient. This creates a critical challenge called mass data fragmentation.
Cohesity is the first company to bring Google-like simplicity to enterprise data management and solve the mass data fragmentation problem.
Cohesity offers a web-scale, data management platform that radically simplifies the way companies backup, manage, and extract value from their data. Cohesity’s software-defined platform spans across clouds and data centers. It can be managed from a single GUI and enables Cohesity and third party apps to run in the same environment.
This approach delivers simplicity, visibility across data assets, and enables true seamless management of data for IT administrators. Fundamentally, the web-scale data management platform can significantly reduce costs and compliance risks for companies.
Organizations looking to future proof their data management should consider the following :
- Simplicity and Scalability: A data management solution should enable backups to be simple, fast, intelligent, and efficient. It needs to be scalable without requiring major overhaul/upgrades that cause downtime. It needs to be intelligently protecting you when you need it.
- Predictable recovery at Scale: Recovery time is critical as it impacts the business. This is an area we see in which numerous companies fail to put real world developments and environments to the test. For example, consider having to recover thousands of virtual machines in minutes.
- Insights from Backup: Organizations should be able to derive insights from their backup data, not just store it. Modern backup solutions should be a source of business insight, test data for developers, and a source for checking regulatory compliance.
2. ) In the event of a ransomware attack, provide a scenario on how backing up data enables companies to quickly recover the data. How fast can Cohesity help companies do this?
Ransomware typically spreads via spam, phishing emails delivered through websites, or drive-by downloads designed to infect an endpoint and penetrate the network. Once in place, the ransomware locks all files it can access using strong encryption. Finally, the malware demands a ransom to decrypt the files and restore full operations to the affected IT systems.
Sophisticated ransomware such as Locky and Crypto has been used recently to destroy shadow data copies, making enterprise backup infrastructure a prime cyber-criminal target.
To prevent and fortify against this, Cohesity’s data management platform thwarts efforts with a three-pronged approach:
- Prevent: Ensure that backups do not become a ransomware attack target. This is done through immutable file systems, datalock capabilities and multi-factor authentication.
- Detect: Machine learning discovers ransomware threats by providing visibility into anomalies and by continuously monitoring primary sources.
Cohesity Helios does this by enabling IT to see, manage, and take fast action on an organisation’s backup data, regardless of whether that data resides on-premises or across public cloud.
- Respond: Quickly recover from ransomware attacks by locating and deleting infected files across your global data footprint, including public clouds. Instantly bring back data and apps through unique instant mass restore.
Photo by Taylor Vick on Unsplash
3.) What is the best practice for people to follow in terms of backing up data?
For example Cohesity's Helios™, which is a SaaS-based platform, allows for a single view and unified global management of data and applications.
A. Company A buys Helios using a subscription model at what price?
Cohesity's Helios is an add-on subscription on top of solutions such as DataPlatform and DataProtect. A typical sizing study will be done to understand the size and scale of requirements before a proposal and pricing is provided.
B. Who will install and configure it? How fast can it be done?
A typical installation can be done by either an IT manager, partner, or a systems integrator. The time to deployment for each organization depends on the size, scale, integration, and migration requirements. For instance, a simple typical 3-node implementation in a Cohesity environment can be deployed quickly, in less than 2 hours.
C. How many sites it needs to be installed?
To run a Cohesity platform, organizations need a minimum of 3 nodes on certified hardware platforms. There are no minimum site requirements. The solution can be installed within data centers on-premises, in the public cloud, at the edge or in a hybrid environment. Customers can then leverage the full features of the Cohesity platform after installation.
 |
| William Ho, VP of APAC, Cohesity |
4.) In the case of a complex organization, with multiple division and branches as well as many siloes, how can they do backup effectively and efficiently?
Several customers have had similar challenges and we have helped them simplify and extract value through their backup data.
In most cases, organizations usually have disparate solutions across multiple divisions, branches, and locations on-premises and in cloud environments. These deployments create disparate silos of data with different infrastructure, backup solutions, processes and management systems, driving up IT costs and complexity.
- Through an IT administrators’ point of view, they have to deal with the complexity of managing a multitude of these solutions – the storage, the upgrade cycles.
- Securing their data – protecting it from ransomware attacks, increasing the security risk perimeter.
- Attempting to effectively manage vast amounts of data that continues to grow exponentially every year, including managing backup windows, recovery processes, change requirements, archival, etc.
Furthermore, having multiple copies of the same data adds to rising storage costs, leading to inefficiencies. Lastly, there is little or no visibility across these data silos- what is stored where, how secure is it, and how long has it been there?
We help many companies address these challenges by offering a scalable platform that allows IT to consolidate their data, secure it, and simplify management. Most uniquely, we offer customers global deduplication and Google-like global search capability across their entire data environment. With this, not only are they able to boost backup and recovery but, also significantly reduce the sprawl and complexity while gaining insights from their data.
Ransomware typically spreads via spam, phishing emails delivered through websites, or drive-by downloads designed to infect an endpoint and penetrate the network. Once in place, the ransomware then locks all files it can access using strong encryption. Finally, the malware demands a ransom to decrypt the files and restore full operations to the affected IT systems.
Ransomware typically spreads via spam, phishing emails delivered through websites, or drive-by downloads designed to infect an endpoint and penetrate the network. Once in place, the ransomware then locks all files it can access using strong encryption. Finally, the malware demands a ransom to decrypt the files and restore full operations to the affected IT systems.
In particular, sophisticated ransomware such as Locky and Crypto has been used recently to destroy shadow data copies, making enterprise backup infrastructure a prime cyber-criminal target.
Comments