Implement Live Streaming E-Commerce to Empower In-App Store

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Date : 06-Aug-2020
Location: Global

Organization:

HUAWEI,products and services are available in more than 170 countries and are used by a third of the world’s population.

Key Takeaways:

Offering:

I.) New Technology of Live Streaming E-commerce:

  • Live streaming e-commerce used to be an expensive activity.
  • With Huawei's Live Studio solution, one can access to a simpler,faster, more cost-effective and more immersive solution - using only one mobile phone and one action camera.
  • Digital backdrops can be changed in real-time.
  • Powerful free video streaming platform.
  • Show products from multiple angles.
  • Reality studio allows displaying of products in 3D forms.


II.) Collaboration Pilot Program

  • To support the creation of next generations innovative apps and services.
  • Market outreach support via AppGallery - including splash screen, banner, featured page, gifts, promotion, album and recommendation.
  • Huawei will fund five selected partners.
  • To participate, send email to globalDB@huawei.com or visit forums.developers.huawei.com/devhub. 

Market outreach support via AppGallery

Spokepersons:

  • Antonio Joese Gil Prieto, senior E-commerce Digital Marketing manager, Huawei Consumer Business Group, said, live streaming enables personal touch (by the vendors) in the communications during sales activities targeting a big group of customers.
    • Compared with traditional e-commerce,live streaming caters a conversion rate of up to 3 times higher in the industry of women wear products.
  • Roland Ros, CEO,Kumu,said,Kumu leverages on live streaming e-commerce as 3rd revenue stream, conversion rates of 5 to 6 times higher were achieved since Oct 2019.

Antonio Joese Gil Prieto

Insights:

  • Live streaming E-commerce allows the experience to be more interactive - it allows parties to conduct real-time questions and answers.
  • Higher conversion ratios compared with tradition retail experience.
  • Globally, there are more than 650 million Huawei mobile phone users.
  • AppsUP – HUAWEI HMS App Innovation Contest (valid til Aug 2020).

Best Practices:

Adopt live streaming e-commerce as a new revenue stream for your apps. Get started by integrating your apps with Huawei HMS Core 5.0 platform to publish your apps at Huawei AppGallery.

Implement live streaming features by leveraging on the followings:

  • Implement switch views via DV Kit from HMS Core 5.0.
  • Implement real-time backdrop via HiAI from HMS Core 5.0.
  • Implement natural HRD streaming via Camera Kit from HMS Core 5.0.
  • Implement streaming acceleration via Wireless Kit from HMS Core 5.0.

Editor's comments:

  • Huawei Mobile Services (HMS) is the equivalent of Google Mobile Services (GMS). Basically,what this means is that Huawei Mobile Services offer alternative development frameworks and shared services for apps to be published on Huawei AppGallery.
  • For example, the HMS Core 5.0 allows apps to easily support live streaming by leveraging on the APIs provided by DV Kit,HiAI,Camera Kit and Wireless Kit.
  • Another way to look at it is that in order to publish apps to Huawei AppGallery,apps have to switch from GMS to HMS.

 

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