Decathlon Joins LazMall To Accelerate Digital Presence Targeting Malaysian Market

Date : 01-Sep-2020
Location: Kuala Lumpur


  • Decathlon,World's largest sports retailer.
  • Lazada Group, the leading eCommerce platform in Southeast Asia.

Key Takeaways:

  • Top French sporting goods retailer,Decathlon, has appointed Malaysia’s leading eCommerce platform, Lazada, as its eCommerce partner.
  • The partnership accelerates Decathlon's digital presence and supports the next leg of the retailer’s business growth especially in making its sporting goods accessible to customers nationwide and online. 

Decathlon empowers kids outdoor sports
Decathlon empowers kids outdoor sports



  • Arnaud Sauret,Managing Director of Decathlon,said,aside from the digital presence,the partnership empowers sport enthusiasts all over Malaysia  to achieve great sporting experiences and to make sports an important part of their healthy lifestyle.
  • Leo Chow, CEO of Lazada Malaysia,said,brands in Malaysia are expanding their online presence as e-commerce has become a vital part of the retail ecosystem.


  • The partnership helps maintain sales during the COVID-19 period where free shipping was provided.
  • Decathlon is available in over 57 countries. In Malaysia, Decathlon has 5 physical stores and an online website,
  • LazMall offers a dedicated space to get direct access to 100% authentic leading international and local brands. It offers three promises to guarantee shoppers a quality shopping experience: 100% authenticity, 15-day hassle-free return, as well as Guaranteed Delivery services

Decathlon USJ branch, Malaysia
Decathlon USJ branch, Malaysia

Editor's Comments:

  • The default website is already supporting e-commerce, the joining of LazMall is a strategy to expand outreach by leveraging on the vast users of Lazada.