Shopee Launches 9.9 Super Shopping Day Real-Time With PENJANA

 Date : 03-Jul-2020
 Location: Malaysia


Shopee,the leading e-commerce platform in Southeast Asia and Taiwan. 

Key Takeaways:

Shopee launches annual signature shopping event 9.9 Super Shopping event.

Shopee Super Shopping Day
Super Shopping Day


  • To make it easier for Malaysians to identify homegrown sellers, Shopee has created the “Local Seller” tag, which will appear under all items sold by local businesses that qualify for Shop Malaysia Online.
  • Cashback vouchers that reward consumers when they complete a purchase from local retailers, thereby encouraging repeat purchases that drive sustained growth for our sellers and brands.
  • From today till 9 September, Shopee will be adding more value to consumers by bringing down the minimum spend for free shipping to RM9, offering 50% off vouchers and RM9 deals daily during Shocking Sale.
  • 9.9 million PENJANA vouchers have been published that will bring greater savings for Shopee users. 


  • Ian Ho, Regional Managing Director, Shopee, said, the platform refreshes new theme weekly to keep things exciting for consumers.
  • Vach Pillutla, Chief Executive Officer, Al-Ikhsan Sports Sdn Bhd, said, as a result of embrancing the PENJANA initiative,the daily transactions grow by 20 times during the period.
  • Gan Poe Yee, Online Manager, Gadget Velocity,attributed their sales increase to in-store vouchers, Coins Cashback and Free Shipping Programme that attracted customers to their store.
  • Prasad Babu, Head of Enablers & Demand Generation, E-commerce Division, MDEC said the PENJANA e-commerce initiatives have enabled local sellers to relook at their e-commerce approach and certainly on their way to becoming digitally-powered businesses.

Shopee 9.9 Super Shopping Day Launch 2020
(From left) Lok Weng Lum, Marketing Lead, Shopee Malaysia; Prasad Babu, Head of Enablers & Demand Generation, E-commerce Division, Malaysia Digital Economy Corporation (MDEC); Vach Pillutla, Chief Executive Officer, Al-Ikhsan Sports Sdn Bhd; and Gan Poe Yee, Online Manager, Gadget Velocity at the Shopee PENJANA Mid-Point Review and launch of 9.9 Super Shopping Day at Shopee Malaysia's headquarters in Kuala Lumpur today.


  • The Ringgit-to-Ringgit voucher funding by Shopee and the Government via Malaysia Digital Economy Corporation (MDEC) for the Short-Term Economic Recovery Plan (PENJANA) Shop Malaysia Online initiative has generated over RM200 million in sales by local retailers and traders on the e-commerce platform as of 31 August.
  • Penjana vouchers have been enjoyed by close to 2 million Malaysians.
  • Shop Malaysia Online follows another successful collaboration - the PENJANA Micro, SMEs (MSMEs) E-commerce Campaign which is the Government’s other PENJANA e-commerce initiative implemented by MDEC and Shopee that provides over RM1,500 in perks each for Malaysian MSMEs new to Shopee. It has since benefited over 38,000 sellers to date, with participating MSMEs recording an average uplift of 162% in their daily sales after joining the campaign.
  • PENJANA (2020) Summary on Tech Industry

PENJANA MSME E-commerce Campaign Infographic


Editor's comments:

  • Malaysian consumers to enjoy double benefits in conjunction with the 9.9 Super Shopping Day,as a result of complementary deals from PENJANA initiatives.
  • On top of the massive discount deals from 9.9 super shopping days, complements with PENJANA vouchers.