ShopBack Reported Sales For First 2 hours of 10.10 Increased by 12x

Date : 10-Oct-2020
Location: Kuala Lumpur


ShopBack,the No.1 rewards and discovery platform.

Key Takeaways:

Key indicators in the first 2 hours of today's 10.10 sale:

  • Traffic during the first 2 hours of 10.10 increased by 12x compared to an average day in October.
  • Traffic has also increased year on year compared to 10.10 2019
  • Top 3 Categories:
    • Marketplace
    • Fashion & Beauty
    • Travel
  • Top 5 Merchants:
    • Shopee
    • ZALORA
    • Watsons
    • Taobao
    • Agoda

10.10 Shopback Shopfeast
10.10 Shopback Shopfeast


Eddy Han, Country General Manager of ShopBack Malaysia.

Eddy Han, ShopBack
Eddy Han, ShopBack


  • ShopBack Malaysia has over 3 million users.
  • During 10.10 last year, ShopBack recorded over 2x increase in orders compared to an average day.
  • During the recent 9.9 event that took place last month, ShopBack, together with its merchant partners such as Shopee, ZALORA, Watsons, and more, helped Malaysians to save more than RM200,000 from their purchases.

The top 3 most-purchased categories were:

  • Home & Living
  • Health & Beauty
  • Electronics
  • During today's 10.10 sale, users enjoyed up to 25% cashback on their favourite brands like Shopee, Pomelo, ZALORA, iHerb, Uniqlo, Fashion Valet, and more.
  • Upsized cashback available during 10.10 flash sale hours.
  • Shopee integrates with Shopback to allow brands to offer cashback (to Shopee's consumers) directly on ShopBack’s platform.

10.10 flash sale hours
10.10 flash sale hours

Editor's comments:

  • ShopBack is offering two types of deals - cashback (which is a form of commission) and promo code discount.
  • Essentially, cashback is a form of profit sharing between merchants and consumers.