AXA Smart Motor Insurance Plan Comes With A Panic Button & Mobile App

Date : 10-Nov-2020
Location: Kuala Lumpur


The AXA Group is a worldwide leader in insurance and asset management, with 171,000 employees serving 105 million clients in 61 countries.

Key Takeaways:

  • Accidents and car breakdown can cause great distress to drivers, and not knowing how to reach out for help can be even more frustrating.
  • Axa took the lead to innovate in the motor insurance space by offering SmartDrive Safe, an innovative motor insurance plan which include a smartphone app and a Microtag which serves as a panic button for drivers during emergency.


  • AXA SmartDrive Safe Microtag is a wire-free and self-powered device that automatically connects with SmartDrive Safe mobile application via Bluetooth for Automatic Driver Recognition, helping you to reduce distractions on the road and focus on driving safely.
  • Features:
    • Automatic Accident Alert & Emergency Assistance Response (eCall)
    • Breakdown & Emergency Roadside Assistance (bCall)
    • Safe Driving Alert (SDA)
    • Safe Driving Points
    • Immediate claim submission
  • Download the SmartDrive Safe mobile app from Google Play or Apple App Store.
  • SmartDrive Safe offers comprehensive motor coverage with Flood Relief Allowance up to RM1,500, Key Care Protection up to RM1,500, Free 24/7 Emergency Towing up to 200km, All Drivers Extension and more.
  • With SmartDrive Safe mobile app, customers can easily submit an accident claim for faster processing, locate their vehicle’s last paired location, view their driving score, driving tips, check and redeem their Safe Driving Points and more  ̶   all at the convenience of their fingertips!


AXA SmartDrive Safe Motor Insurance
AXA SmartDrive Safe Motor Insurance Packages


Jeremy Yeap, Chief Retail Officer of AXA,said the offering capitalized on providing customers with a peace of mind during critical moments and emergencies,thereby, upholding customers’ safety.


  • SmartDrive Safe was officially launched virtually on 28-Jul-2020

  • SmartDrive Safe will reward drivers for driving safe, based on speed, braking, cornering and how frequent they use phone while driving. Points earned for safe driving can be used to redeem e-vouchers via SmartDrive Safe app. 

  • The 6th AXA Hearts in Action Run 2020 recently, the event has achieved a full participation of 1,200 runners and successfully contributed RM50,000 to 5 non-governmental organisations (NGOs).

    Under the virtual run format, runners can choose to complete 6km or 12km in one go or in multiple runs, anytime and anywhere they wish from 24th October 2020 - 8th November 2020.  

    More on AXA,who has re-designed its Corporate Responsibility (CR) strategy to adapt to the new normal of Covid-19:

  • On 10-Nov-2020, AXA pledges to offer RM50,000 Home Sanitisation benefit to all existing and new AXA home insurance till 30th September 2021.

  • Under this new initiative, AXA will reimburse up to RM1,000 for home sanitising expenses if any of its home insurance policyholders or their immediate family member(s) living in the insured home is diagnosed with COVID-19 during the said period.

    AXA Home Sanitisation Benefits RM 50k
    AXA Home Sanitisation Benefits RM 50k

  • On 10-nov-2020, recogning that the current economic climate has taken a financial toll on individuals and businesses alike, AXA has offered a 3 & 6 months Instalment Payment Plan with 0% interest for SME, Home, Health & Personal Accident policies to ease customers’ financial obligations. 

  • On 19-Aug-2020, receiving the International General Insurer of the Year - Malaysia and New Insurance Product of the Year - Malaysia awards for the 5th consecutive year at the Asian Banking and Finance (ABF) Insurance Asia Awards 2020.

    AXA ABF Awards Aug 2020
    AXA ABF Awards Aug 2020

  • On Dec-2019, Axa announced that they have been awarded with the Grand Award for Employer of Choice and Gold Award for Employer of Choice (Private Sector) at the 19th Malaysia-International HR Awards 2019 (MIHRM Awards).

    Aside from that, AXA was awarded the HR Asia Best Companies to Work for in Asia 2019 for the 3rd consecutive year, solidifying the Company’s position as one of the most inspiring and sought-after companies to work for not only in the country, but also in Asia. 

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