Snowflake Enhances Platform Integration Capabilities of Data Cloud

Date : 18-Nov-2020
Location: Singapore


Snowflake, creator of the Data Cloud. 

Key Takeaways:

Snowflake announced new features for the Data Cloud that will deliver even more value for customers.


  • The Data Cloud is a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
  • Inside the Data Cloud, organizations can unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
  • New features:
    • Snowpark - improvised data integration experience; for example, developers are able to write code in their languages of choice to carry out the integration.
    • Data Services on Snowflake Data Marketplace - Snowflake Data Marketplace enables any Snowflake customer to discover and access live, ready-to-query, third-party data sets from more than 100 data providers, without needing to copy files or move the data. Announced today, the marketplace now also features data service providers.
    • Unstructured Data –In addition to structured and semi-structured data, Snowflake announced support for unstructured data such as audio, video, pdfs, imaging data and more
    • Row Access Policies – Customers will be able to advance their data governance across all data objects and workloads in Snowflake. Row access policies will give Snowflake customers the ability to create policies for restricting returned result sets when queries are executed.


Snowflake Data Cloud
Snowflake Data Cloud


Benoit Dageville,Snowflake Co-Founder and President of Products,said,many of today’s organizations still struggle to mobilize all of their data in service of their enterprises,primarily due to data siloes.


  • Proliferation of data with increasing speed gives rise to proliferation of data siloes, it also means organizations can access only a small proportion of data inside or outside their businesses.
  • On 30-Oct-2020, Snowflake announced a partnership with, the leading retail measurement and targeted marketing platform for independent small retailers and CPG Brands. Under this collaboration, will leverage Snowflake to enhance data update performance across hundreds of millions of shopper transactions across small neighbourhood grocers in South-East Asia.
  • On 30-Sep-2020, the cloud data platform, today announced its partnership with Neat, a Hong Kong-based financial technology startup - Neat will utilise Snowflake’s cloud data platform to integrate their data into a single source for seamless data harmonisation, enabling business teams to leverage data insights with confidence.

Editor's comments:

  • Think of the data cloud as a cloud server which allows enterprises to consolidate data from different sources - it comes with fortified cybersecurity features, data management features for better control of the data, as well as a complete toolsets for developers to proceed with integrations of data from external sources.
  • A cool feature is that it supports unstructured data integration - which means one doesn't need to clean and format the raw data, the platform will be able to handle the stress with automation.