TikTok Launches Creative Competition to Solve Real-World Marketing Challenges

Date : 09-Nov-2020
Location: Kuala Lumpur


TikTok, the leading destination for short-form mobile videos.

Key Takeaways:

  • TikTok invites marketing and creative professionals as well as agencies in Southeast Asia to participate in the TikTok Trendsetter creative competition
  • Winners to receive up to US$40,000 in prizes and mentorship with TikTok Global Business Marketing (GBM) executives.


Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:

  • Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast-Moving Consumer Goods (FMCG) and Government.
  • Agency Category: Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.
  • Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.
TikTok Trendsetter creative competition
TikTok Trendsetter creative competition

All submissions will need to be submitted by 24 December 2020 with voting for the most  creative ideas taking place from 4 to 22 January 2021. Winners of the competition will be announced on 1 February 2021.


Kantar research shows that in order to tap into the powerful audience response, it is vital to understand TikTok and engage with users on their own terms. To provide a deeper understanding on how to leverage TikTok for marketing purposes, TikTok will also hold a creative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted virtually at https://www.tiktok-trendsetter.com/ for anyone who is interested in learning about leveraging the platform to solve creative challenges.