Date : 09-Nov-2020
Location: Kuala Lumpur
Organization:
TikTok, the leading destination for short-form mobile videos.
Key Takeaways:
- TikTok invites marketing and creative professionals as well as agencies in Southeast Asia to participate in the TikTok Trendsetter creative competition
- Winners to receive up to US$40,000 in prizes and mentorship with TikTok Global Business Marketing (GBM) executives.
Offering:
Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:
- Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast-Moving Consumer Goods (FMCG) and Government.
- Agency Category: Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.
- Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.
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| TikTok Trendsetter creative competition |
All submissions will need to be submitted by 24 December 2020 with voting for the most creative ideas taking place from 4 to 22 January 2021. Winners of the competition will be announced on 1 February 2021.
Insights:
Kantar research shows that in order to tap into the powerful audience response, it is vital to understand TikTok and engage with users on their own terms. To provide a deeper understanding on how to leverage TikTok for marketing purposes, TikTok will also hold a creative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted virtually at https://www.tiktok-trendsetter.com/ for anyone who is interested in learning about leveraging the platform to solve creative challenges.
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