Viu Drives Subscribers Through Premium Content, No.1 in Monthly Active Users

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Date : 11-Mar-2021
Location: Hong Kong

Organization:

Viu, PCCW’s leading pan-regional OTT video streaming service.

Viu ranks first in aggregate monthly active users
Viu Online Video Streaming Platform

Key Takeaways:

According to a report from AMPD Research, a subsidiary of Media Partners Asia (MPA):

  • Viu ranks first in aggregate monthly active users amongst premium major video streaming platforms in Southeast Asia (which includes Indonesia, the Philippines, Singapore and Thailand for the purposes of the report).
  • Viu ranks second in paid subscribers and streaming minutes amongst major streaming platforms in Southeast Asia.
  • In Indonesia and Singapore, Viu ranks second in monthly active users, paid subscribers and total streaming minutes.
  • In the Philippines, Viu ranks first in monthly active users and second in paid subscribers and total streaming minutes.

Spokepersons:

Ms. Helen Sou, Chief Business Officer, Asia, Viu, said, the following strategy contributed to the recent outstanding result:

  • Focusing on Asian contents
  • Commitment to partnerships
  • Monetization model including both advertising and subscription tier.

Insights:

  • Total online video users in the region have reached 195 million, excluding YouTube, with Viu in the lead among platforms with 30.5 million total users in those markets.
  • The report, entitled “Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study”, leverages MPA’s proprietary AMPD Research platform, which evaluates consumer behaviour and usage patterns across the digital economy, including online video and gaming.

Best Practices:

Mr. Anthony Dobson, MPA Vice President & AMPD Managing Director, said, Viu drives subscribers through premium Korean content and a growing collection of local acquisitions and original productions.

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