Date : 10-Jun-2021
Location: Kuala Lumpur
Organization:
TikTok,the leading destination for short-form mobile video.
Key Takeaways:
- TikTok is strengthening its commitment to safety and kindness with the launch of #CreateKindness, a global campaign and a creative video series aimed at raising awareness around online bullying and how we can all choose kindness.
- The key message : behind every account is a real human being who deserves to be treated with kindness and respect.
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| TikTok #createKindness 2021 |
Offering:
- TikTok committed to promoting well-being and positive online behavior - this includes working to remove content and accounts associated with harassment and bullying.
- TikTok combats cyberbullying it through policies, features, and partners.
- Through this campaign, TikTok invites their community to choose, celebrate, and create kindness with one another, every day.
- To kickstart,an animated video series that tells the real and personal stories of six creator-animators whose distinct animation styles complements their diverse experiences. The videos, each subbed in Bahasa Malaysia, will be available on @TikTokMalaysia, as well as @TikTokTips, a TikTok-owned dedicated account to promote privacy, safety, and positive vibes!
- Through their videos, these talented creators offer perspectives on the unintended impact of cyber-bullying, how to counter it, and remind us why it's important that we work together to prevent it.
- In "Block the Bullies", @milkymichii reveals how she deals with unkind Duets.
- Through the introspective "Why Would You...", @recokh illuminates how his insecurities are behind the desire to be unkind to others and how he navigates these feelings.
- With "I Want to Hold On To", @kellyemmrich shares how to overcome negative comments by focusing on the communities that celebrate her.
- In "Walk Away", @amyrightmeow gives advice on how they deal with people intentionally misrepresenting their thoughts.
- In "Power of Words", @rosie.gif explores the impact that micro-aggressions can have and implores people to think before they post.
- Through "What We Don't See", @king.science encourages people to treat one another with care and compassion.
Spokepersons:
- Darren Quek, Strategy Content Manager, TikTok Malaysia,said, TikTok values trust-based community,and promotes an inclusive culture - whereas bullying behavior damages the trust-based nature of the app.
Insights:
- Videos using hashtags related to kindness, including #love and #kindness have garnered over 400 billion views and generated almost 50 billion video creations around the world. Heart stickers and creative effects are also among the most popular product features used on TikTok to celebrate kindness.
- These have been added to over 2 billion videos globally in the past year, with communities in the US, Philippines, Indonesia, Brazil, and Mexico using them the most.
- TikTok is driven by their passion to maintain a welcoming environment for the global community, and over the last year has introduced a range of features aimed at fostering kindness and preventing bullying.
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