Date : 30-Sep-2021
Location: Kuala Lumpur
Organization:
Infobip,a global communications company.
Key Takeaways:
Infobip recently hosted an Asia Pacific (APAC) focused webinar for the launch of Infobip Startup Tribe programme, which saw participation from various startups and ecosystem players from across the region.
The webinar – titled ‘Bringing Next-Gen Customer Engagement to Startups’ – featured key speakers ：
- Vishal Harnal, Managing Partner of 500 Southeast Asia, one of the leading venture capital firms in the region
- Michael Kim, Head of Google for Startups APAC.
- Richard Ker, VP, Global Partnerships and Ecosystem Development of Aerodyne Group, a global drone-tech innovation leader from Malaysia
- Moderated by Nikola Pavesic, Director of Startup Ecosystem for Infobip.
Offering:
Infobip Startup Tribe programme, helps startup to adopt Infobip's omni-channel platform to accelerate growth, key features:
- Up to USD$60k worth of credit to utilise Infobip's products and services
- Direct access to a unique advisor council of top investors and entrepreneurs
- Set up office in any of Infobip's 65+ global offices (depending on availability)
- Showcase and pitch at the annual Infobip Shift global conference for developers.
Spokepersons:
- Vishal Harnal said the ‘always on’ paradigm allows the biggest startups such as Bukalapak, Carsome, and Grab to have a competitive edge,and the key to that is to become customer-centric at the core.
- Nikola Pavesic said this programme is aimed at adding value to startups and help them fast-track their growth.
- Michael Kim said Google leverages various programs to help startups to enhance their online interactions and strengthen their online sales techniques
- Richard Ker said being customer-centric is instrumental to Aerodyne for the successful brand value today.
Insights:
- In Southeast Asia, localised and specialised business models are quickly growing with specific ecosystems and rural digitalisation being major focuses.
- Customer engagement has changed with the acceleration of digitalisation. As consumers now expect to engage with a business anytime and anywhere, it is important for startups to have an always-on customer interaction infrastructure to provide consistent engagement.
- With internet penetration and digital services in APAC now on the fast-track, an omni-channel approach to customer engagement that involves streamlined communications across multiple conversation streams is a must.
Conclusion:
It is instrumental for startup companies to adopt omni-channel platform at early stages to :
- Empower communications with all parties which include teammates, customers, partners, investors, medias etc, for better efficiency and greater immersive experience.
- Empower sales funnel - satisfied customers translates to returning customers and more referrals.
- Streamlining operations for cost efficiency.
Editor's comments:
Imagine a 6-month old startup who has a customer engagement platform as powerful as the biggest names in the industry, such as Google, Facebook, Apple, Microsoft etc - it is possible.
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| Infobip Startup Tribe programme infographic |
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