Date : 22-Nov-2021
Location: Kuala Lumpur
Organization:
- Automotive technology solutions provider 21North.
Key Takeaways:
- Automotive technology solutions provider 21North has partnered with Europ Assistance Malaysia, a unit of worldwide assistance leader Europ Assistance Group, to launch the 21North Europ Assistance platform to empower vehicle owners, automotive dealers and workshops with a digitally powered pick up and drop facility.
- The launch makes Malaysia the third South East Asian market to have access to 21North Europ Assistance’s services.
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| 21North Europ ambassador attending to a vehicle |
Offerings:
- 21North Europ Assistance is an end-to-end vehicle service digital platform.
- Using 21North Europ Assistance, vehicle owners can get their vehicles serviced via the “Pick Up & Drop” digital solution, with booking easily initiated by scanning the QR Code on their vehicles.
- Once the booking is confirmed, the nearest ambassador is assigned. He will reach the owner’s location while adhering to all safety protocols including social distancing, sanitization, usage of masks and gloves. Vehicle owners can easily track and monitor the status of the ongoing task digitally. They can also choose to pay online for a seamless contactless experience.
- Other features of the 21North Europ Assistance platform include test drives of new vehicles and rental purchases direct to the customer’s location — all done digitally.
- The platform leverages location-based technology, real-time data, artificial intelligence and end-to-end connected communication, to deliver a fast, safe and innovative vehicle assistance service to clients and vehicle owners.
- Benefits to service providers:
- Clients’ customer retention
- Cost reduction
- Better optimisation of bay utilization and business volume.
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| 21North Europ Assistance Infographic for Service Providers |
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| 21North Europ Assistance Infographic for Vehicle Owners |
Spokepersons:
- Nitin Mehra, Chief Executive Officer for South East Asia at 21North,said,the platform allows service providers to scale smartly and responsibly.
- Mr. Philippe Demangeat, Chief Executive Officer for South East Asia at Europ Assistance,said,the combination of industry knowledge and custom made software allows them to penetrate new markets at a faster pace.
Insights:
- 1North Europ Assistance has a fleet of over 9000 assistance providers, who have completed 4.5 million trips with a transaction value worth RM264 million (€55 million) annually.
- The platform’s development is also in line with the trend of rising IT spending in the automotive industry. According to the Future of Mobility report by Frost & Sullivan, such spending will increase from $38 billion in 2015 to over $168 billion in 2025.
- Currently, over 15 workshops and dealers across South East Asia have signed up for these services. The value add of pick-up and drop has assisted them in catering to increasing demand and staying ahead of competition.
Editor's comments:
- This is a platform which performs business matching between vehicle owners and car service centres - think of this platform as an Airbnb for car service as an analogy.
- An end-to-end vehicle service digital platform for Malaysians.
Conclusion:
- Vehicle pick-up and drop services are expected to become the norm moving forward, as car owners want their vehicles to be professionally serviced in a convenient and safe manner with due consideration to COVID-19 standard operating procedures.
- The surge of this trend is partly triggered by the onset of the Covid-19 pandemic, which led service providers to sign up with 21North Europ Assistance as partners and OEMs, to provide contactless, safe and digital pick-up & drop facility in a cost efficient manner.
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