Date : 05-Nov-2021
Location: Kuala Lumpur
Organization:
- TNG Digital Sdn Bhd (“TNGD”) founded by Touch ‘n Go Sdn Bhd and Ant Group (“Ant”), parent company of Alipay, China’s largest digital payments platform.
Key Takeaways:
- Touch ‘n Go eWallet announced the roll-out of Alipay+ Rewards as a new in-app feature to allow its users to gain access to attractive deals offered by a slew of leading entertainment, retail, F&B and lifestyle brands.
- Touch ‘n Go eWallet users can enjoy the deals by collecting and purchasing digital vouchers via Alipay+ Rewards.
TnG eWallet App Intergrates with Alipay+ Rewards |
Offerings:
- With Alipay+ Rewards, mobile wallet users are able to instantly redeem or purchase vouchers from mega-brand merchants to small and medium enterprises.
Spokepersons:
- Ignatius Ong, Chief Executive Officer, TNG Digital Sdn Bhd,said,Introducing Alipay+ Rewards in the eWallet gives our users expanded and one-stop access to regional and global brands so that they can enjoy a more convenient shopping experience with more exciting deals.
- Yin Jing, General Manager of Global Strategic Accounts, Ant Group,said,consumers in the SEA region are always on the lookout for the best deals.
Insights:
- Alipay+ Rewards brings global and local brands directly into the hands of local digital wallet users.
- The offering provided TnG users with more rewarding shopping experience during the 11.11 shopping festival,participating brands include iQiyi, Viu, Google Play, Lazada and many more.
Case Studies:
- Within a few days leading to 11-Nov-2021, Touch ‘n Go eWallet users could stand a chance to win lucky draw prizes including RM100 Lazada cash vouchers and iPhone 13 by participating in Alipay+ Rewards promotions. In addition to that, users also had a chance to get a RM3 worth of Lazada cash vouchers at the price of RM0.10.
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