Vivo's Younger & 5G Strategies Wins Market Shares in Malaysia and Asia

Date : 30-Oct-2020
Location: Kuala Lumpur


Vivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services.

Key Takeaways:

  • Vivo surpasses its competitors in market share within Asia in the second quarter of 2020 falling just short behind Huawei but placing it ahead of Apple, Samsung, Xiaomi and other brands.
  • According to the latest report by Counterpoint, vivo achieved 15% in market share in Asia, and comes up strong at second place in the smartphone segment.
  • This achievement was made possible due to vivo’s strategic development and investment in 5G technology.

Vivo is top smartphone vendor m'sia Q2 2020
Vivo is top smartphone vendor m'sia Q2 2020

Vivo introduced a fleet of smartphones that appealed to different target groups without compromising on high-quality performance, user experience, and the latest 5G technology at an accessible price range. In the past year, vivo has launched nearly 20 5G smartphones.

Core strengths:

  • Technological advancements in mobile photography.
  • Efficient charging.
  • HD screens.
  • Elegant and eye-catching designs targeting younger audience.


  • One of vivo’s greater strengths is its ability to identify market trends and design their products to the needs and desires of the target audience, whilst also pushing the boundaries of smartphone technology to continue to offer the public innovative features that are ahead of its time.
  • Vivo Crowned as Malaysia’s Leading Smartphone Supplier in Q2 2020 - 21% of the market share.
  • Vivo recently launched V20 and V20 Pro in Malaysia, the latest addition to its “Be The Focus” V20 series. The V20 series offers innovative selfie capabilities that allow users to record and capture the perfect moments in their lives, especially with its brand-new technology – Eye Autofocus.
    • Both V20 (1,499) and V20 Pro (RM 1,899) will become available in Malaysia on 24 October 2020. 
  • Win up to RM10,000 worth of prizes - from 21 October to 5 November, vivo will be holding a #V20BeTheFocusMY Challenge on TikTok where participants can take centre stage and flaunt their dance skills to a groovy and upbeat dance with vivo’s #V20BeTheFocusMY filter.
  • On 27-Oct-2020, the company announced that it has become official partner of UEFA EURO 2020 and 2024,thus,officially, it has entered European countries markets,namely France, Germany, Italy, Poland, Spain and the United Kingdom. 
  • Amazing Things You Can Do with A 5G Phone.
Vivo V20 Series
Vivo V20 Series

Best Practices:

Target a younger and more expressive crowd who are knowledgeable as well as appreciative of the latest gadgets.