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Friday, September 28, 2007

How to purge cached content (from search engines)?

Someone was asking me blogger opinion on methods to get contents to be purged from search engines' caches. Initially I thought it is quite redundant and impossible, it will go off in time to come. Sure, this is the fact. And nobody will even remember given the fact that the Internet never sleeps.

Then, was caught up this French news anchorwoman Melissa Theuriau about her lawyer's attempts to get some illegally captured semi-nude photographs from some beaches off the Internet. This is not exactly very illegal given the fact that it is captured on public places. Period.

But I do think that Melissa has the right to get the contents off the Internet for the reason that it touches personal aspect of her life and something which she hasn't agreed to.

So, it could be possible (as I planned it).

1. Create more contents:

First of all, consider the presumptuous fact that search engines adopt the long tail concept where older contents would make way for newer contents.

So, it is possible that by keep pushing in contents (tagging to the same subject or keyword) to the Internet, the long tail mechanism will work faster, allowing older and unwanted contents to be purged away faster.

2. Look for Weapon:

To do that effectively, you need to have the right weapon. This can be any web properties (web sites) which the search engines crawl around frequently. For your information, search engines have limited capacity, even though we like to believe that they can do supernatural feats, they do but still limited. So, search engines don't crawl to all web sites directly but to anchor sites which offer aggregations of contents. Very effective contents aggregators that I know are blogger (blogspot), feedburner and netvibes. Those come in second are geocities, linkedin, friendster and blogs (famous blogs like Screenshots, liewcf and etc).

Thus, blogs is an effective weapon.

Assuming that you have an effective blog, then you can keep publishing content pertaining to the subject which you want to refresh. In the case of Melissa, since the 'illegal' photos are traced to a web site which is Korean oriented, it will have to be done from a Korean point of view. Means that get someone to pinpoint the 'hotspot'; the closest point of contact this web site has exposure to search engine spiders, let's say it is at feedburner (again). After determining this, push many Melissa oriented Korean based content to feedburner. In pretty short time, the undesired content could be purged from the Internet.

3. Ethics

The only question to answer is whether this is ethical or not.

In a way, this is like illegal manipulation of the search engine. But in Melissa Theuriau's case, it is very ethical at her disposal.

Perhaps the more hardening question is who should do the job ? Consultant or by herself. If Melissa could do all that by herself, then there will be no issue. However, should some consultants were to be engaged to carry out such activities, then it opens up a bigger room for debates.

This can set a precedence for illegal manipulation or so-called "black mouth" of innocent Internet properties (web sites).

For Melissa to setup her own blog and perform the manipulation, it may seem too slow and uncalled for. Might as well let the content purges by itself. Unless it is being carried out behind the curtains, which the cost may be massive because it is considered special project (which has no predecessor-case and anticipated successor-case.)

Why ? If there would be anticipated successor-case, then the project would become a product and it brings back ethical issues.

The only ethical way to go about is for some experts to teach Melissa all the trick about these things and get her assistant to walk the talk.

Thursday, September 27, 2007

F5 Introduces Intelligent Traffic Management Solution to Facilitate Multimedia Services Rollout

New release of F5’s BIG-IP® Local Traffic Manager brings best-of-class high availability, scalability, and security to multimedia applications and IMS components

More about F5.

More about IMS (IP Multimedia Subsystem)

Press Release:

Kuala Lumpur, SEPTEMBER 26, 2007 – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, today announced a new release of its BIG-IP® Local Traffic Manager (LTM), intelligent traffic management for multimedia services provided by service providers/ carriers.

The highly flexible BIG-IP LTM is already embedded in many service provider networks around the world, enabling IP services to scale and solving tough interoperability issues. As carriers migrate to an IMS infrastructure to deploy rich multimedia applications, the BIG-IP device ensures that their networks can scale to millions of users while maintaining reliability.

F5 enables the carrier’s platform is flexible enough to support different mobile devices and carrier requirements, while providing a single interface to the existing systems.

Intelligent Traffic Management for Multimedia Services

F5’s BIG-IP product performs application-layer switching for SIP, RTSP, and SCTP to provide scalability and high availability. It can also provide intelligent traffic management for service providers’ migration from circuit-switched to packet-switched networks.

The F5 BIG-IP LTM also acts as a translator to solve interoperability challenges and application issues in IMS networks.

“There are many point solutions for SIP and RTSP load balancing, but F5 is the first to deliver a comprehensive application delivery solution for multimedia services,” said Ivan Wen, Country Manager, F5 Networks, Malaysia. “Converged networks represent a great opportunity for service providers to grow, but they also require applications that meet the high quality demanded by users. As carriers look to capture new revenue streams and deploy multimedia services over existing and future IMS infrastructures, they can ensure that their applications are secure, fast, and available with BIG-IP LTM.”

Highlights of the New BIG-IP Local Traffic Manager:
  • Improved availability of multimedia applications.
  • Complete flexibility for multimedia application delivery.
  • Enhances IMS infrastructure security.
  • Ensures quality of service for multimedia applications.
  • Carrier-class hardware.
Two of the biggest problems faced by service providers are scalability and interoperability. The ability to virtualize processing over multiple service control and application servers provides both scalability and high availability. The ability to correct protocol and logic problems in a matter of hours, as opposed to the longer release schedules of a typical IMS component, is of significant benefit to service providers, especially during their time of transition.

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5’s extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability—all on one universal platform. Over 10,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide.

PR Contact:-

Jade Lo
Sirius PR Sdn Bhd
(603) 7805 2700

Friday, September 21, 2007

‘Tariff Finder Online’ launched for Malaysia’s Trade communities unveils MALAYSIA’S first complete ONLINE Customs Tariff Search solution
to improve trade and logistics facilitation

Check out the subscription prices for the tariff finder service here.

It is ASP model, but this is different case from that which I predicted will be affected by GAPE. ASP model based information services is a different case altogether compared to application services. In this case, information is scarce.

Press Release:

KUALA LUMPUR, 21 September 2007 – Sdn Bhd, a subsidiary of Federation of Malaysian Manufacturers (FMM) and leading service provider of electronic supply chain management and collaboration services, today announces the launch of Tariff Finder Online (TFO), MALAYSIA’S first ONLINE search portal for trade tariffs codes.

Based on Microsoft’s .NET framework, the TFO is a powerful web-based application that allows users to search for the most up-to-date tariff information in accordance with the latest changes and rulings by the Royal Malaysian Customs (i.e. Kastam DiRaja Malaysia - KDRM).

Soon Koi Voon, Chief Executive Officer of, says that the TFO system was specifically developed to address the pains and issues long faced by the trade and logistics communities.

“For a long time, importers, exporters, freight forwarders and shippers have had to deal with the tedious and often inaccurate method of manually researching for the exact trade tariffs of the goods and commodities they were dealing with – through cross referencing 2 to 3 books and from CD applications and databases.”

“And even if they manage to pinpoint the right tariff rate, it doesn’t guarantee that the calculated tariff is accepted by Customs; nor it is easy to source a Customs Ruling to proof otherwise,” explains Soon.

Using’s TFO, these problems are immediately resolved as the entire tariff rates of the Malaysian Customs – of more than 8,800 and 12,600 tariff items under the Harmonized Systems (HS) and ASEAN Harmonized Tariff nomenclature (AHTN) codes respectively, can now be accurately and instantaneously determined, and retrieved at the user’s fingertips.

Booster to Local Trade

The TFO is virtually the entire database of the Malaysian Custom tariff rates consolidated into a single Web-based platform, a powerful and thoughtfully designed search application that any registered user can access via the Internet.

Datuk Paul Low, Vice President of FMM and Chairman of says that the availability of the TFO system is a direct boost to the productivity of the local trade industry’s processes. “TFO will hugely benefit the large community of freight forwarders, importers and exporters both locally and overseas as it provides accurate and instantaneous tariff rate verification.”

“While tariff information has been available in hardcopy and CD format for several years now, no one has had the technology to translate that into a web-based application with such powerful and relevant functionalities. We are glad that has breached this challenge successfully,” says Low.

A Powerful Malaysian Tariffs Knowledge Base

Besides the latest and accurate tariff rates, the item description of relevant goods and commodities are available in three languages - English, Malay and Chinese; and information regarding the approved permit (AP) and restrictions of each item can be found immediately.

“ guarantees that all tariff information on TFO is the latest and in-line with the Malaysia Customs, with the TFO system being updated within 4 hours of every new Custom legislation or new ruling announcements,” exerts Soon.

TFO also provides users with 10 years worth of Customs rulings on previous transactions furnished by KDRM itself - in order to solve any disparities or tariff rate calculation disputes at Custom check points, if any.

Another unique feature of the TFO is the search option that provides a kind of Thesaurus dictionary which assists users to accurately define the commercial item they are dealing with. “For example, the Thesaurus will clarify that the trade name for ‘hard disks’ is actually ‘system storage’; hence eliminating a lot of inaccuracies in the user’s effort to refer to the right tariff rate code,” explains Soon.

Collaborations in the development of the TFO

Information on TFO is highly credible as this service is provided by in formal collaboration with In-Glow Technologies Sdn Bhd, the content provider involved in the development of the existing Customs tariff rates CDs.

“Besides In-Glow, the successful development of the TFO system is also attributed to Microsoft. is a Microsoft Independent Software Vendor (ISV), and our technology is developed on Microsoft’s technology platform,” shares Soon.

Moving forward,, together with its partners, plans to add tariff rates from other nations into TFO in order to better facilitate trade in the region. “TFO is just is one of a series of Gateway-Connect solutions and services that will be launching for the trade, manufacturing and logistics sectors. Our aim is to provide the necessary tools to ensure a smooth facilitation of the local trade industry, which in turn drives value to our customers and the nation as a whole,” surmises Soon.

About Sdn Bhd

Tradenex is a leading service provider of business-to-business eBusiness services for the manufacturing and its’ supporting business communities. Tradenex provides a suite of online and (backend) collaboration solutions and services to enable organizations to connect, communicate and collaborate via a collaboration platforms to automate business transactions.

About Federation of Malaysian Manufacturers (FMM)

Since July 2, 1968, FMM has been working alongside the Malaysian manufacturing sector as its representative voice for over 38 years. Committed to quality and service excellence, FMM is an ISO9001:2000 certified company limited by guarantee. FMM operates as a business organization, and promoting and supporting manufacturing sector’s interests is FMM’s prime business focus. FMM offers a wide range of services and activities to facilitate business operations. We are an important focal point for those seeking links with Malaysian manufacturers for investment, trade and services

For more information: Sdn Bhd
Kevin Low
Business Support Executive
Tel: 03-6276 0033

Sirius Pr Sdn Bhd
PR Consultant
Tel: 03 7805 2700

IBM and Yahoo come along - Horizontal Enteprise Apps

Thanks to readwriteweb for breaking news, the web world is really a world which never sleeps. The world don't sleep, but in this case, it is more like what we call "New York - the city which never sleeps."

Google is getting ready to hit the enterprise market, competing with Microsoft Office directly. Google is being explosive about its Google Enterprise Applications (GAPE). Microsoft defended their stance and Zimbra complained.

But like it or not, Google is going to take off ASP model players out of the game slowly.

For instance, let's take a look at JustLogin, a china-based ASP model web 2.0 company providing the following web applications for enterprises.
  • eLeave
  • eForm
  • eResource
  • eMail
  • eSurvey
  • 360Survey
  • eNotice
  • eFolder
  • eDirectory
  • eTimeclock
  • eTimeCharge

Even though Google Enterprise Apps don't provide for such functions, but the fact that being fully web-based and free, it is able to cater for alternatives in order to achieve the said business functions above. This is similar to the fact that many SME/SMI companies in Malaysia would use Microsoft Excel to deal with accountings matters rather than going straight to software like Quickbooks or USB.

Furthermore, Google Enterprise Apps come with APIs for customization and integration with other platforms, this makes it really powerful.

Let's put aside the free factor for its standard edition, Google is a really powerful brand for consumer to overlook. Remember that brand is a factor to help people with making decision when all choices seems valid ?

Yahoo Joins the Fight:

On 17th September 2007, readwriteweb reported that Yahoo has acquired Zimbra (and open source enterprise office vendor) for $350m.

Zimbra offers the following.
  • webmail
  • a desktop client
  • contact management
  • calendaring
  • word processing
  • spreadsheets
  • Salesforce integration
  • and a reportedly strong mobile component.
IBM Joins the Fight:

Just today, I received via IBM newsletter that IBM Lotus Symphony has been launched.

It is free for download and use. It supports Open Document Format (ODF).

It offers the following three things:

1. Lotus Symphony Documents
2. Lotus Symphony Presentations
3. Lotus Spreadsheets.

Technically, IBM Lotus Symphony offers the following features:

  • Comprehensive technical support
  • Cross-platform
  • Integration and collaboration
  • ODF

Still thinking about selling office application ? Have to read more blogs.

Tuesday, September 18, 2007

F5 Networks Achieves SAP Certified Integration for Application Delivery and WAN Optimization

Certification confirms seamless interoperability of F5’s Application Delivery Networking solutions with SAP applications

More about F5 Networks.

Press Release:

Kuala Lumpur, 18 Sept 2007 – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, today announced that its BIG-IP® Local Traffic Manager (LTM) version 9 with WebAccelerator™ and the FirePass® SSL VPN Controller version 6 have achieved SAP® Certified Integration for third-party networking appliances that interoperate with SAP solutions using the SAP NetWeaver® platform and an enterprise service-oriented architecture (enterprise SOA). Enterprise SOA enables customers to create a highly-flexible, open IT architecture for developing services-based, enterprise-scale business solutions. Customers rely on F5 products for the uninterrupted delivery of business-critical applications, including solutions from SAP AG. This achievement of certified integration demonstrates F5’s commitment to interoperability within SAP application-based landscapes.

Providing More Choices for Customers:

“F5 is dedicated to providing customers with a greater choice of technologies for use with their implementations of SAP solutions,” said Jim Ritchings, VP of Business Development at F5. “SAP’s certification process is rigorous; the time and effort we’ve invested have resulted in F5’s solutions achieving this distinction, signifying our commitment to providing superior Application Delivery Networking solutions.”

SAP has recently added new network integration certification scenarios around Application Delivery and WAN Optimization to its integration certification program based on increased demand by customers for solutions in these areas. Certification was overseen by the SAP Integration and Certification Center (SAP ICC) and conducted at the SAP Co-Innovation Lab (COIL) in Palo Alto, California. The SAP ICC has certified that BIG-IP LTM with WebAccelerator and the FirePass SSL VPN Controller from F5 Networks meet certain certification criteria in the areas of security, performance, reliability, and availability.

SAP Certified Integration status of BIG-IP LTM with WebAccelerator was granted based on the following certification categories:

  • Network Performance Optimization for Enterprise SOA
  • Network Security for Enterprise SOA-based Solutions
  • Enterprise SOA Landscapes Access Reliability and Availability through Networks

SAP Certified Integration status of FirePass was granted based on the following certification category:

  • Network Security for Enterprise SOA-based Solutions

The certification of BIG-IP LTM with WebAccelerator and FirePass marks the latest of several ongoing collaborations between SAP and F5 (including F5’s Application Ready Network for use with SAP solutions), which continue to deepen the relationship between the two companies.

About the SAP Co-Innovation Lab (COIL)

Founded in June 2007, the SAP COIL provides a hands-on environment for SAP, independent software vendors (ISVs), system integrators (SIs), and technology partners to work together with customers around current and future technologies, as well as showcase how customers can increase competitive advantage and improve efficiencies by transforming their business networks with enterprise SOA.

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5’s extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability—all on one universal platform. Over 10,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide.

This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue,” or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company’s filings with the SEC.

SAP, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG Germany and in several other countries all over the world.

All other names are registered or unregistered trademarks of the individual firms.

PR Contact:-

Jade Lo
Sirius PR Sdn Bhd
(603) 7805 2700

Friday, September 14, 2007

Managers Believe In Motivational Benefits of Remote Working

Survey: Managers Believe In Motivational Benefits of Remote Working

Data from over 1,000 managers endorses working remotely from home, though wired beaches are out; security and disaster planning are major unsolved issues

More about SonicWall.

Press Release:

Kuala Lumpur – September 14, 2007 – According to a survey of more than 1,100 managers by secure infrastructure firm SonicWALL (NASDAQ: SNWL;, business leaders and managers are becoming more comfortable with their staff working remotely, although concerns remain about the impact of the remote work force on employee productivity, effective teambuilding and computer security.

The survey of management views on remote working, sponsored by SonicWALL, Inc. and conducted in the U.S. and Australia indicates more than half of the respondents believe that offering their employees the ability to work remotely is a competitive necessity or at minimum a motivating perk for employees. More than a third of the 1,184 managers surveyed have employees that work out of the office more than 20% of the time. The chief reasons to change their minds among managers with no formal remote worker policy in place are: employee motivation (26%); cost of office space (15%); rising gas prices (14%); and traffic or weather conditions (14%).

Formal Remote Worker Policies:

Half of poll takers also reported that their firms have formal remote worker policies in place. But despite this growing support for offsite working, business leaders identified several concerns unique to managing a remote work force. The top three anxieties – each reported by more than 20% of respondents -- included:
  • Worry over whether their remote workers will remain productive, in spite of the fact that more managers – 34% -- believe remote workers are more productive rather than equally or less productive than their in-office peers;
  • Challenges to building strong teams, with 15% believing remote workers are missing out on an aspect of the job by not being in the office;
  • And concerns about potential security breaches resulting from remote access, especially top-of-mind for almost a quarter of respondents who had no policy in place for securing remote access.

Reassess Plans for Remote Security Connection:

“Our findings confirm that the majority of IT managers need to reassess their plans for safely connecting remote workers to corporate network resources,” said Steve Franzese, vice president of marketing at SonicWALL. “In our 2006 survey of remote workers, we found that security rated very low on their priority list. It’s therefore incumbent upon IT administrators to deploy flexible and practical secure remote access technology that enforces strict security but is easy to manage and even easier for remote employees to use.”

Location Matters:

Location of their remote workers matters to managers. Most (22%) prefer to think of their staff working from home, followed by 16% who find working from hotel business centers acceptable. Coffee shops airports, public libraries and wireless hotspots received limited support – between 6% and 9%. Fewer than 2% of managers would look kindly on workers who choose a wired beach, pool or stadium from which to conduct business.

About SonicWALL, Inc.

Founded in 1991, SonicWALL, Inc. designs, develops and manufactures comprehensive network security, email security, secure remote access, and backup and recovery solutions. Nearly one million SonicWALL security appliances have been shipped worldwide to protect millions of computer users in mid-enterprise, large distributed networks and small and medium-sized businesses from a wide range of security threats, while improving network productivity. SonicWALL products are used internationally in areas including government, education, healthcare, retail/point-of-sale and banking. SonicWALL is headquartered in Sunnyvale, California and trades on the NASDAQ under the symbol SNWL. For more information, contact SonicWALL at +1 (408) 745-9600.

Local press contact:

Ng Swee Yoke
ACA Pacific Technology (M) Sdn Bhd
Tel: 03-7803 4600

Jade Lo
Sirius PR Sdn Bhd
Tel: 03-7805 2700

Thursday, September 13, 2007

F5 showcases framework to boost Microsoft applications

F5 Networks’ Application Delivery Network (ARN) demonstrated for successful delivery of Microsoft applications.

More about F5.

Press Release:

KUALA LUMPUR, SEPT 13, 2007 - F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, showcased its Application Ready Network framework for two popular Microsoft applications - Office SharePoint Server 2007 and Exchange Server 2007 at the Microsoft Tech.Ed SEA 2007 exhibition at the Kuala Lumpur Convention Center from September 11-1 3 recently.

TechEd 2007

Event Gold Sponsor F5 Networks demonstrated to exhibition visitors, mainly comprising IT developers and administrators, how F5’s Application Ready Network (ARN) is designed as a holistic application network infrastructure to optimized Microsoft Office 2007 system - including Microsoft Office SharePoint Server 2007, Microsoft Exchange Server 2007by functioning as a simply overlay network.

Ivan Wen

Ivan Wen, Country Manager, F5 Networks, Malaysia said, “The F5 ARN adds value to enterprise organizations which have invested in these two Microsoft applications.”

“In short, F5’s ARN removes the bottlenecks outside the application's control, such as WAN latency, that put application deployments at risk. It improves end-user client performance, creates an even stronger security posture, unifies access control and enforcement, and ensures the superior scalability of the 2007 Office system applications.”

F5 ARN: Designed, tested, and documented for Microsoft Applications

Below are examples of the repeatable test results of using F5’s ARN for Microsoft applications:
  • Acceleration - End-user client experience improved up to 5x for Exchange Server 2007 and SharePoint Server 2007 deployments (with no changes at all to the applications themselves)
  • Optimization - Reduced bandwidth load by 50 percent and server load by 30 percent, saving money and enabling consolidation of resources
  • Scalability - Doubled the scale at one-third of the infrastructure cost, providing a repeatable 99.999% availability model.

The F5 ARN was designed for application developers, architects, and network professionals, empowering these teams to leverage F5's network infrastructure resources as a service. It functions as a reusable and open system platform. Key benefits for the user include:
  • Improved client application response time by up to 5 times
  • Lowered infrastructure and operation costs by 50 percent
  • Simplified and unified security to reduce errors, complexity, and costs
  • Five nines (99.999) of availability for Microsoft applications

Wen said, "Through an open and dynamic architecture, F5's ARN facilitates better collaboration between the network and application teams.”

"The result is improved processes, reduced operational costs, and faster deployment for Exchange Server 2007 and Office SharePoint Server 2007. In developing this network, F5 compiled targeted research, engineering, testing, and documentation on how to deploy an optimized infrastructure to enable Microsoft customers to reduce application roll-out times by up to 33%.”

F5's Application Ready Network is available today. Contact F5 Networks (Malaysia) at 603-6203 3048 or Convergence Networks Sdn Bhd at 03-7859 1975.

Microsoft Application Basics

Both Microsoft Office SharePoint Server 2007 and Microsoft Exchange Server 2007 are applications that process HTTP client requests by web-based application.
The Microsoft Exchange Server 2007 allows developers to write their own HTTP applications which can be replicated to other servers, backed up and take advantage of anti-virus software. However, development on MS Exchange is not easy. Except for the most basic of applications, Exchange 2000 HTTP development is best left to serious developers and development companies.

The Microsoft Office SharePoint Server 2007 allows users to easily create workspaces and collaborative applications. This way, managers and team leaders create workspaces enables document sharing, indexing, versioning and group folders with little to no interaction from the IT staff. This ease with which users can create their own solutions is one of the strong selling points of SPS.

Both Microsoft Office SharePoint Server 2007 and Microsoft Exchange Server 2007 are based on similar core technology. Even though the backend technologies are nearly identical, the load on the servers is differs for many reasons. Because of these differences, Microsoft strongly cautions against running SPS and Exchange Server 2000 on the same machine.

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5's extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability-all on one universal platform. Over 10,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide.

PR Contact:

Jade Lo
Sirius PR Sdn Bhd
(603) 7805 2700

Tuesday, September 11, 2007

Google Apps enterprise Tsunami

Google expects big from its enterprise apps. What are they ? Take a look.

  • Communicate and Connect
    • Gmail
    • Google Talk
    • Google Calendar

  • Collaborate and publish
    • Google Docs & Spreadsheet
    • The Start Page
    • Google Page Creator

  • Getting Help
    • 24x7 Support Options

This is pretty cool. It is determined to threaten Microsoft Office by targeting the fortune 500 and Microsoft defended with a marketing message.

What is it in for developers ? Well, check out the APIs

To get started with the development, check this out.

And this is what Google thinks you can do about the API.

Integrate Google Apps with existing systems:

  • Programmatically synchronize with a user directory
  • Take full control over authentication of users and leverage a single sign-on system
  • Seamlessly replace an existing calendar application without missing a meeting
  • Meet regulatory compliance, data retention, and message content policy requirements

Extend and customize Google Apps:

  • Create a dynamic start page gadget to provide easy access to essential information
  • Publish calendar event information into a custom display
  • Create a data driven application that persists to a spreadsheet
  • Bring real time presence, messaging, and voice into client applications

And Zimbra is the first web startup to recognize this as a threat.

Google Apps is another potential Tsunami in the making.

Monday, September 10, 2007

The Long Tail Justification

Previously we look into the scenario which justifies the following:

1. Search engines would purge old contents to make way for new ones. And because of this, there is a case for continuous efforts of web marketing. It can't be that bad, you just have to keep producing new contents based on the same idea.
2. Purged contents would come back in a roller coaster manner.

To prove this, take a look at the following scenario.

Google Analytics

Picture above depicts the life-cycle of this topic since its inception (21st June 2007) up till today. It peaked once.

And to give you a better perspective, it took a cycle of 20 days for each "dormant" period.

Google Analytics

From 30th June 2007 to 20th July 2007 (20 days).
From 15th August 2007 to 4th Sept 2007 (20 days).

Currently, the topic for this page ranks at position 11 under Google search. Would it reach another peak ? Let's keep it under intensive care unit (ICU).

As much as I want to associate this largely to the effect of "The Long Tail" concepts. The book also suggest otherwise that it is normal for old web pages to suffer from decay of popularity. It states in the book that,

"Google is not quite time-agnostic, but it does measure relevance mostly in terms of incoming links, not newness. So when you search for a term, you're more likely to get the best page than the newest one. And because older pages have more time to attract incoming links, they sometimes have an advantage over the newer ones. The result is that the usual decay of popularity for blog posts and online news pages is now much more gradual than it was, thanks to the amount of traffic that comes via search. Google is in a sense serving as a time machine, and we're just now being able to measure the effect this has on publishing, advertising, and attention."

Therefore, feel lucky that Google and other search engines have helped you to get through the audience of the world, I respect that greatly.

My conclusion is that it makes business sense for them to purge older web pages because that would complete the Long Tail economy. And to counter-strike that, we just have to maintain the marketing by continuously creating new contents on the same subject which interests us.

Thursday, September 06, 2007

SAS Forum 2007 - Growing Together

SAS held a Forum on 5th September 2007 at Shangri-la Hotel, Kuala Lumpur. It is called the "Customer Partnership Growing Together".

Company Strategy:

Managing Director Mr. Jimmy Cheah opened the forum by declaring the numbers of new customers obtained within the last 12 months. The non-exhaustive list includes Affin Bank, Kuwait finance house (banking sector), PIDM & MIROS (Public sector) and University Malaysia (Academia sector).

SAS has always been practicing a direct approach and now they are looking to bring in partners to be categorized as either:
  • System Integrators
  • Resellers & OEM
Jimmy Cheah highlighted the latest market trend which would generate more business intelligence projects, which includes:
  • Industries are facing more competitive market
  • Thinning profit margin
  • More innovation required
  • The need for more data for decision making
Also, he gave us a sneak preview on the growth of Business Intelligence market provided by IDC.
    Global growth for 2008 = 12.5%
    Malaysia growth for 2008 = 12.6%
Thus, clearly it shows that Malaysia has higher growth rate compared to global wise.

Mr. Jimmy Cheah concluded his opening speech by reaffirming the corporate mission, that is "SAS wants to be the first company that customers would call to solve business problems".

Business Insights:

Mr. Steven Ing (Professional Services Director for SAS APAC) then came on stage with a keynote stressing the importance of recognizing and adapting to market agility. Change is getting quicker and quicker. Thus, in order to stay ahead of the curve to avoid collision, people need to have intelligence.

Information is doubling at a faster rate.

As a result of this, he cited a good business to embark on would be the one dealing with the following three activities:
  • Storage of data
  • Interpretation of data
  • Data cleaning
And the latest trend about information is "overloaded".

If we search Google Trends for keyword "business intelligence", we can to see which people in which country actually queried Google most frequently for it. And Malaysia is amongst the top 10. This is pretty amazing and it agrees with figures provided by IDC stated above.

Mr. Steven Ing stressed that Business Intelligence is not just about reporting and queries. He summarized them into key categories:
  • Business Intelligence
  • Dashboard & scorecards (KPI)
  • Analytics infrastructures
  • Planning, budgeting and forecasting
  • Analytics applications
Business Intelligence must be viewed as enterprise platform (total integrated platform) and SAS can do that for you, because it is not easy. The boundary is quite huge. One needs to ask what are the decisions chief executives are looking for into their business systems. The four critical dimensions for the integrated platform consist of:
  • Human Capital
  • Knowledge Process
  • Culture
  • Infrastructures
Mr. Steven Ing concluded by mentioning that there are two differentiators for making businesses successful.
  • Quality of the information that can be surfaced out of the infrastructures that one has
  • Quality of people to drive actions as a result of intelligence
That was pretty cool overview of business insights for the business intelligence business.

Human Continuity:

Then, strategist and corporate motivator Mr. Roger Konopasek came on stage to bring the crowd back from information overloaded into living-the-very-moment. Of course, he started it with a joke and the crowd ate it up. Roger was to deliver the message about "Attracting and retaining a team of the best & brightest".

According to Roger, nobody wants to hire polite and nice young people anymore. The biggest asset for now (according to trend) is to have a brain which is well connected to the mouth so that you can express your idea clearly. The salary culture as we know it, may be a thing in the past.

Go and do what you have a passion for and he asked you to check out the concept of Wikinomics.

He also highlighted that the world needs to shift from a culture of monetory-focus to more advance thinking focus by human advancement and human continuity in a holistic approach discounting communism. He gave a few examples:

1. South West Airline organizational culture focuses on taking care of employees' heart and doesn't offer the best of salary.
2. Global warming and energy efficiency.

The Future of Business Intelligence - Now!

Then came on stage Mr. Steve Illingworth(Senior Manager of Business Information Optimization for HP Asia Pacific to talk about the future of Business Intelligence.

Mainly he talked about HP Neoview System; a data warehousing system that has the following features:
  • Very powerful (you will find out why later)
  • Comes in a box - Check out why is system-in-a-box good for sales
  • A system that doesn't shut down (24 x 7 self maintaining and automatic upgrades)
  • Pre-configured scenarios for finance, telco and retail industry
  • Using Neoview system, we don't need 2 or 3 full time DBAs
The fuss about HP Neoview system is that it comes with a good story and from a good background, as much as the background does for Mr. Steve Illingworth, who has more than 20 years experience from Oracle.

HP Neoview is created when HP current CEO Mr. Mark Hurd took over the office from Carly Fiorina. He had a problem to have a single view of the organization and he didn't have business intelligence. So, Mr. Mark Hurd hired the CIO from Walmart which was using Teradata System for their BI/DW system.

So, HP then assembled a team to work out not only the solution for HP's business intelligence requirements and eventually the solution was promoted to become Neoview System. This is good to hear, it proves a precedence where products are developed based on real scenarios and not based on some ingenious thinking. It is happening in HP. This is important because it takes away all the concerns of original concept and ethics of copying.

It is able to satisfy HP and Walmart requirements. This makes it so powerful!

SAS is completely certified with HP Neoview system.

In fact, the key to it is that HP Neoview system is the most advanced Data warehousing system available to the market NOW!.

But we forgot to ask Steve about the projected life cycle of the product.

BIDW Best Practices:

Then, Mr. Yap Chee Wai (Business Development Manager of Sun Microsystems Malaysia) gave a talk about "Making Business Intelligence Data Warehouse (BIDW) Infrastructure Easy.

SUN Microsystem is an infrastructure company. Mr. Yap gave overviews about best practices in terms of SAS infrastructure and the technologies available such as Solaris 10 (which includes zfs; next generation file system).

Conquering Yourself!

Morning session was concluded by Datin Paduka Sharifah Mazlina Syed Abdul Kadir, the first asian woman who conquered the north and south poles. She shared her experience from both conquering the north and south poles and reminded the crowd about global warming effects and self conquering.

Check out more about SAS.

SAS has conquered the day of the business world!

Tuesday, September 04, 2007

What people are searching for in Aug 2007 at IT-Sideways

Keywords landed on Jan 2007
Keywords landed on Feb 2007
Keywords landed on March 2007
Keywords landed on April 2007
Keywords landed on May 2007
Keywords landed on June 2007
Keywords landed on July 2007

In August 2007, it is still very obvious that Windows problems and issues hit the Internet and search engines more frequent than any other issues.

However, please take note the Long-Tail effects arising from Google's searched content adjustment.

Monday, September 03, 2007

LLogisticOSS: Open Source Software for Freight Forwarders

TM Century Solutions (TMCS) has just launched an open source software for freight forwarders; LLogisticOSS.

They have decided to conquer the market with a prequel to their LLogisticNET software. This is a good marketing move because they are just the first few people in the Internet to have done so.

LLogisticNET is actually an enterprise edition offering:
  • Multi-users
  • Performance
  • Security
  • Internet
Just something that you need for your enterprise efficiency.

On the other hand, LLogisticOSS is a standalone system (Single User) which is based on generic concept. The concept is derived from the following two books.

Start Your Own Freight Brokerage Business

Sea Freight Forwarding

It offers the following features:
  • Easily record the booking, vessel, ROT, HBL, container, arrival notice, costing, invoice/billing, manifest and shipping instruction of a freighting job.
  • Documents (booking confirmation, HBL, ROT, Shipping Instruction, Job Sheet, Arrival Notice, Invoice, Oversea Invoice) printing of a freighting job
  • Quotation creation and central archiving
  • Backup & restore ability
  • Back date capability
  • Costing capability
  • Debit note and credit note
  • User preferences auto-number with prefix configurations.
  • MS Access database with integrated dummy data to start with for instant exploration!
Market Spoiler ?

LLogisticOSS is not yet a market spoiler since it is based on a generic concept, even though it is meant for the freight forwarding industry. However, being generic means that it is not competing directly with any other competitors (because it doesn't copy the workflow from another existing software) and also it was invented based on the public concept of freight forwarding.


This is a good move by TM Century Solutions and they are determined to set the standard for software towards the freight forwarding industry.

The biggest problem with Open Source is explained here. In short, open source software gives you the code but doesn't offer much about education and support, you just got to figure out the tricks or otherwise, pay for the support.

Contact for support and even for customization.

Download the installer and source codes now!

Stay tune for how well LLogisticOSS measured up to number of downloads.

mTouche goes Insomnia in Thailand

MTOUCHE brings Interactive TV offering to the Land of Smiles “Lun Talu Jor” to air onThailand’s Hits Station.

More about mTouche.

Press Release:

KUALA LUMPUR, 3 Sept 2007 – MESDAQ-listed mTouche Technology Berhad (“mTouche”) together with UK-based Cellcast Plc (“Cellcast”) has successfully brought to Thailand an installment of the interactive TV show Insomnia, through their joint venture company, Cellcast SEA Limited (“Cellcast SEA”).

Insomnia is an interactive TV show that uses a real-time three dimensional (3D) rendered virtual reality set, featuring high tech graphics and puzzles elements on the show. Cellcast SEA launched Insomnia in Malaysia over TV3 late last year and its huge success lead to a second interactive TV show CelebMania in July 2007. Insomnia blends popular entertainment with interactive games that are highly captivating and competitive in nature.

Following this, the first Insomnia show in the Thai language, also known as ‘Lun Talu Jor’ was successfully launched on Thailand’s satellite based channel, Hits Station, on Saturday, 1 Sept 2007.

Eugene Goh, CEO of mTouche says “Thailand has a booming television content industry, and the latest developments in television content have drawn new interest in interactive programming in the country.”

“Together with Cellcast, mTouche is confident that South East Asia is ready to embrace more tech-advanced interactive TV content. We believe that having a good understanding of what is trendy - by being sensitive to what the consumers want, will make this interactive TV show that which offers attractive prizes, a big hit in Thailand.”

Insomnia or ‘Lun Talu Jor’ is a late-night television show created for night-owls, with interactive brain-teasers and quizzes, while being entertained with high-energy comedy sketches, musical acts and celebrity gossips.
‘Lun Talu Jor’ is hosted by Thailand’s top-notched celebrities, including VJ OA, VJ Phon and VJ JOJO from Academe Fantasia 4, is broadcasted over Thailand’s satellite TV channel - Hits Station, using Cellcast’s Interactive Television (“iTV”) format and solutions, and leveraging the mTouche™ Intelligent Short Messaging Platform, mTouche™ Interactive TV Platform for Premium Short Messaging Services (“SMS”) and Premium Interactive Voice Recognition (“IVR”) services.

Goh is confident that ‘Lun Talu Jor’ will be equally successful in Thailand as its Malaysian-version. He says, “Currently there are very few iTV game shows shown on Thailand’s TV stations, and we are looking forward to provide a quality interactive program that is fresh and different to the Thai audience. Insomnia has proven to be hugely popular in Brazil, Argentina, UK, China and Malaysia. It’s time that the Thai audience gets to enjoy this addictive late-night program.”

Goh says that Lun Talu Jor will unleash bigger plans for iTV programs under mTouche Thailand, and believes that with interactive content’s ever growing trend in South East Asia, the potential for mTouche’s business growth is vast.

About mTouche Technology Berhad:

mTouche Technology Berhad is involved in the provision of mobile short messaging technologies such as mTouche Intelligent Short Messaging Platform and mTouche Content Provisioning Platform. It is a forerunner and leader with expertise in mobile messaging technologies and interactive media applications (which includes television, radio and press) in South-East Asia with operations in Malaysia, Singapore, Indonesia, Thailand, Australia, Hong Kong, Vietnam, India and China.

About Cellcast plc:

Cellcast is an interactive digital broadcaster listed on the Alternative Investment Market (“AIM”) and is engaged in the design, development, manufacturing, marketing and sales of interactive television applications, formats and services and other telecommunication solutions/equipment in the United Kingdom and worldwide.

Headquartered in London, with associated operations in Paris, Beirut, Mumbai, Hong Kong, Kuala Lumpur, Sao Paolo and Shenzhen, Cellcast’s applications and programming are distributed on the Sky Digital platform in the UK and broadcast partners include Canal+ in France; Future TV, LBC, MBC, Dubai Television and Rotana in the Middle East; RedeTV in Brazil, Zee TV in India, and TV3 in Malaysia.

For further queries:

Jade Lo
Sirius PR Sdn Bhd
Tel: 03-7805 2700