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Wednesday, October 31, 2007

Anti SPAM Campaign - Serenity

In a single business day, I would receive around 10 spam emails, all of them related to marketing.

It is not a big deal actually, and I don't hate those emails, just that I didn't give them permission to send me emails. And some of the emails could be useful for my work as a marketing manager to a software company, because the spam emails contribute to my marketing knowledge base. What a blessing!

Thus, to put things on a square table (all sides are fairly edged), email spamming has pros and cons.

I have figured out a good way to deal with it, which would sort of dealing with the issue fairly for everybody.

These are my suggestions:
  1. Everybody (who has emails) to have a web presence (web sites or blogs).
  2. Make sure the web presence must be able to cater for advertisement spaces. (so that you can cater for advertisements on behalf of others)
  3. Whenever you receive any SPAM emails, extract the incoming emails and send email offerings to help them (spammer) with advertisements (on your web presences)
  4. Either they will response or not is secondary, by doing this, you are also doing traffic optimization for your web presences (web sites or blogs).
Doing this, the world can achieve well balance; serenity.

Tuesday, October 30, 2007

F5 Networks Delivers WANJet® Solution on Advanced TMOS™ Architecture Platform for High Performance WAN Optimization

More about F5 Networks.

Press Release:

KUALA LUMPUR, OCTOBER 30, 2007 – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, today announced that its WANJet® Wide Area Network (WAN) appliance is now available on F5’s powerful TMOS™ architecture. Integration with TMOS enables customers to implement high performance WAN optimization and acceleration functionality, and builds on F5’s broader Application Delivery Networking (ADN) solution portfolio. Along with the new 5.0 software release, customers now have a TMOS-enabled WANJet hardware platform, WANJet 300, to address branch office-to-data center optimization needs.

F5 is the only networking vendor that has taken a holistic approach to application acceleration, designing its products to work seamlessly with its entire application delivery infrastructure. Now running on the industry-leading TMOS architecture platform, WANJet inherits the benefits of F5’s iControl® open API with the 5.0 release enabling customers, partners, ISVs, and system integrators to develop unique application delivery solutions. As an additional benefit of this integration, WANJet appliances can be easily managed by Enterprise Manager™, F5’s centralized network device management appliance.

“Application design and deployment have not kept pace with today’s network environments. Many homegrown applications were not designed to be deployed in a WAN, or to remote or mobile users,” said Tracy Corbo, Senior Analyst with IDC’s Network Management and Services. “Consequently, some IT organizations may find that their particular needs are not met by out-of-the-box WAN optimization solutions, while solutions that provide open APIs give organizations the flexibility to customize their WAN optimization solutions to meet their specific needs.”

WANJet Solution Highlights

The new WANJet solution enables enterprises to employ WAN optimization as part of their larger Application Delivery Network that bolsters application performance, security, and availability. Highlights of the new software release and WANJet appliance include:

Improved response times and increased throughput. Transparent Data Reduction™ (TDR) is now supported both in RAM and on hard disk with this new release. Hard disk support scales from 150 GB to 300 GB per platform.

  • Increased application throughput.
  • Reduced management costs, improved operational efficiency, and increased network availability.
  • Dramatically improved branch office-to-data center optimization and acceleration.
“F5 views WAN optimization as a crucial element of an effective application delivery solution,” said Ivan Wen, Country Manager of F5 Networks Malaysia. “This release of WANJet onto our advanced TMOS architecture platform represents another significant milestone in our ADN strategy and reinforces our commitment to provide a common architecture for all of F5’s application delivery products.”

Availability

The WANJet version 5.0 software and WANJet 300 hardware platform are available now. The new software version is available as a download for existing WANJet installations, so F5 customers with current maintenance agreements and the WANJet 500 hardware platform can take advantage of all the capabilities included in the new release.

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5’s extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability—all on one universal platform. Over 16,000 organizations and service provider worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide.

Local PR contact:-

Jade Lo
Sirius PR Sdn Bhd
(603) 7805 2700
jade.lo@siriuspr.com.my

Friday, October 26, 2007

Understanding BSA (Business Software Alliance)

BSA (Business Software Alliance) is an international body dedicated to promoting a safe and digital world. Haven't you heard about them ? Means that they are the one who are going out to nab all the people who use illegal software.

Understanding How It Functions:

And if we try to understand how it functions, on whether BSA is acting like a police or more like a counselor, the answer can be found from the following investigations.

If you check out the reporting form (under the category of end-user), it presents the following questions.

    1. What made you first suspect that the software was unlicensed? (Did you do an audit? Did you discuss the issue with the MIS? Did you install the software yourself? Are all the serial numbers the same? Is there only one original disk? PLEASE BE SPECIFIC!)

    2. How do you know unlicensed software is being used in other locations (please give a specific example, such as 'I sent the disks to all locations')?

    3. Did you or any other employees ever mention the software/licensing problem or discuss it with management? If yes, to whom was the problem mentioned and what was the response?

    4. Is senior management aware of the software problem?

    5. If the company knew of pending legal action, would it try to avoid detection by erasing the illegal software?


No Place for Sabotage:

And based on these questions, it is clearly understood that we CANNOT actually sabotage people because BSA would first act like a counselor then as enforcer.

For instance, on the first report, BSA would give the accuse benefit of doubts where even if answer to question no.4 is "Yes", BSA would then approach the senior management to inform them about such possibilities and only after several attempts of follow-ups, they will wipe out the enforcement gear.

But I wonder why there are still some people who would end up getting nabbed by BSA because I am pretty sure that BSA would have given them prior warning ?

Well, perhaps they just don't have enough money to switch over and try to buy time with other approaches.

Getting Rid of The Old Text Books

Malaysia government is finally moving ahead in terms of the educational sector, a time where we have come to realization that it will be a great burden for parents to keep buying new text books which subject to changes every year.

This is also part of the political move by the government to ease off the wave of inflations which sweep by the shores of the society of Malaysia in an "unprecedented" manner; keep coming and coming from nowhere.

So, the government is helping the people with burdens of redundant text books and unwise usage of money.

To understand how much redundant the situation can be, take a look at the definition of database redundancy.

So, it will just be a matter of time when we have to perform normalization on certain things which are deemed unnecessary. And the methods to do such normalization can be sourced from ideas such as:
All these define the precedence for methods to give characteristics to information which will then be helpful for learning. And if we can learn in an effective manner, we can shorten learning curve and do-away with ineffective learning materials. These are new languages by itself.

We don't need printed material anymore.. With the precedence of "one child one laptop" initiatives...

Malaysia needs to embed IT into its education sector more comprehensively.

F5 Networks Annual revenue tops half-billion US dollar mark on 33 percent growth

F5 Networks announces Fourth Quarter and Fiscal 2007 Results.

Annual revenue tops half-billion US dollar mark on 33 percent growth

More about F5 Networks.

To remember F5 Networks, think about Application Delivery Networking. Means that if today you have invested millions into some enterprise applications, and there is no point if you can't get it utilized to full potential; due to computer networks' constraint. Application Deliver Networking is just about the next thing you may need, to safe-guard your investments.

Press Release:

KUALA LUMPUR—October 26, 2007—F5 Networks, Inc. (NASDAQ: FFIV) today announced revenue of USD$145.6 million (approximately RM553.28 million) for the fourth quarter of fiscal 2007, up 10 percent from USD$132.4 million in the prior quarter and 30 percent from USD$111.7 million in the fourth quarter of fiscal 2006.

Acquisition of Acopia Networks:

Fourth quarter net income of USD$12.9 million included a one-time charge of USD$14 million stemming from the company’s recent acquisition of Acopia Networks. Net income was USD$21.8 million in the third quarter of 2007 and USD$17.8 million in the fourth quarter a year ago. For fiscal 2007, revenue was USD$525.7 million, up 33 percent from USD$394.0 million in fiscal 2006. Net income for the year was USD$77.0 million compared to net income of USD$66.0 million in fiscal 2006.

Enforced Sales, Marketing and Product Development Human Resources:

F5 president and chief executive officer John McAdam said the company’s fourth consecutive year of strong revenue growth reflects the continuing strength of F5’s core business in the context of stepped-up organizational investments in fiscal 2007.
“Excluding Acopia, our single biggest investment during the year, we added approximately 385 employees across the organization, the majority in sales and marketing, product development and service. We continue to believe that our investments in sales and marketing will have a significant impact on our revenue growth in the coming year and enable us to further expand our share of the growing application delivery networking market,” said McAdam.

Faster Response Time To Customer:

“Equally important, our investments in our service business have enabled us to provide a growing array of services and to respond more quickly to customers’ needs. As a result, we believe F5 is well-positioned to extend its leadership in application delivery networking and to become a leader in the emerging file virtualization market through our newly acquired data solutions business.”

Strengthened Balance Sheet:

During the fourth quarter, F5 continued to strengthen its balance sheet. Deferred revenue, principally from service maintenance contracts, grew 21% to USD$100.5 million. Cash flow from operations was USD$47.7 million, and following the purchase of Acopia for USD$210 million, the company ended the year with USD$475 million in cash and investments.

For the first quarter of fiscal 2008, McAdam said the company’s revenue target is USD$154 million to USD$156 million.

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5's extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability-all on one universal platform. Over 16,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide.


Local PR contact:-

Jade Lo
Sirius PR Sdn Bhd
(603) 7805 2700
jade.lo@siriuspr.com.my

Tuesday, October 23, 2007

FSBM launches UNOS Voice in China

FSBM continues aggressive overseas foray with its revolutionary mobile solution for business travelers.

More about UNOS.



Press Release:

KUALA LUMPUR, 23 October 2007 – FSBM Holdings Berhad (‘FSBM’) yesterday announced the launch of UNOS Voice in China. Man You Bao is UNOS Voice for the China market, designed as the latest of its kind fixed mobile converged solution for mobile users throughout the world.

Available immediately for download at here, this mobile phone service hit the markets in Malaysia, Singapore, Hong Kong, Australia and United Kingdom in April 2007. As of today all 6 functions of UNOS Voice are available in 21 countries while the rest of the world is able to access 5 of its 6 functions.

UNOS Voice allows business travellers to enjoy discounted rates of up to 90% on their mobile communications, as well as powerful PBX (Private Business eXchange) functionalities - which were until now only available on fixed lines– via their mobile devices.

Michael Ta, FSBM Multimedia and Communications Group CEO said that the company is partnering with Beijing Telecom NTT Engineering Co Ltd (BNTE) to form the interconnection hub for UNOS Voice subscribers in China.

“In our drive to localize the UNOS in the China market, we have launched Man You Bao, and will be subsequently launching other flagships specifically for China,” adds Ta.

“Response to UNOS Voice has been exceptional as we are rapidly gaining new subscribers from all over the world. UNOS Voice is currently available with full Voice-In functions in 21 countries, and we expect to reach 50 countries by year end.”

“No doubt that the pool of registered UNOS Voice subscribers is already spread throughout the world, we anticipate the partnering with BTNE in China to contribute to a surge of subscriber volume.”

He shares that FSBM has received strong interest regarding UNOS Voice from Europe, Middle East and Australia. “In the next few months we are planning worldwide reseller/ partner appointments so that UNOS Voice can be more firmly represented in these countries.

FSBM is currently in active partnership negotiations as part of their strategy to drive the uptake for UNOS Voice.

“We are talking to fixed line telecommunication companies in other countries as they would like to enjoy their share of mobile revenue. At the same time we are discussing with potential resellers and collaborating with IT peripheral manufacturers, multi level marketing companies, financial institutions; as well as to assist these companies to build communities to promote UNOS Voice,” Ta said.

FSBM has also introduced a purely online reseller program whereby resellers interested to sell UNOS Voice will not need to invest in anything. “Resellers only need to market the product through their distribution channels and enjoy the commissions immediately. This UNOS Voice marketing modus operandi of UNOS is entirely virtual from start to finish, and we intend for online resellers from around the world to reach out to subscribers in their market through this simple mechanism that is both straight forward and has a enticing commission structure,” says Ta.

“Anyone in the world can be a UNOS Voice reseller.”

Under the UNOS flagship, FSBM has launched UNOS Friends which is readily available worldwide. Targeted to the younger-aged market, UNOS Friends is a streamlined service with a lifestyle approach. It is available for download at www.unosfriends.com.

The tiny MIDlet with astounding benefits

UNOS Voice is a mobile phone software (know as a MIDlet) that is mobile infrastructure and operator neutral, and can be initiated via SMS, 3G, Edge, Wibro, Wimax, WiFi and WCMDA mobile accesses. For travellers, UNOS Voice offers a zero roaming solution for calls and sms. Its PBX functionalities such as Conference Call and Buddy Call appeal to businesses in their daily operations. UNOS Voice has no minimum monthly charges; is simple to use; allows user to initiate and receive calls anytime/ anywhere seamlessly; enables users to stay connected globally via existing mobile number; and allows direct access to mobile phone contact list.

Since the launch of UNOS Voice in April, Malaysian subscribers have been enjoying multi party calls and the zero roaming features while Malaysian business travelers have been enjoying up to 90% of savings on their roaming charges. The ‘push conference call function’ is the most popular feature of the UNOS Voice, as it helps users and corporations to communicate efficiently with their staff and clients.

At the same time, FSBM is currently working on their upcoming flagship, the UNOS Voice Pro. Designed for higher end phones, it offers in addition to the normal UNOS Voice features, UNOS S-MailS - a ‘push and pull email function’ available on the software. FSBM will also be including a seamless routing feature on the software that allows calls to be routed to a user via Session Initiation Protocol (SIP) when the person is online on Wi-Fi, 3G or WiMAX.

Subscription for UNOS Voice is via a simple 3-step registration process.

About FSBM Holdings Berhad:

FSBM is one of Malaysia’s leading information technology service and systems provider. FSBM source and integrate technologies from leading computer hardware, network and software manufacturers to deliver innovative business applications for customers in the commercial and government sectors. It specializes in developing and delivering fully integrated customized software solutions, which are complemented with a complete range of project management, post sales support and maintenance services to ensure successful installations.

Further Contact:

Visithra
Sirius PR Sdn Bhd (680878-V)
Tel: (03) 7805 2700
Fax: (03) 7805 2725
Mobile: 012 2661679
Email: visithra@siriuspr.com.my

WCIT 2008 - Be a volunteer now !!

The World Congress Information Technology (WCIT) is held once every two years, it is a forum that brings together global leaders in business, government and academia. Check out here.

The objectives of WCIT are:
  • Enable businesses
  • Empower societies
  • Enrich economies
WCIT is being oversight by World Information Technology and Services Alliance (WITSA). Check out for more in FAQ.

WCIT will be held in Malaysia from May 18 - 22, 2008.

For this event, it is jointly organized by MDec, PIKOM and MOSTI.

Check out the speakers

And if you want to be a speaker, don't miss out the opportunity as well.

As usual, there had been and will be many sub-events yet to be happened leading up to such a big event.

Be a volunteer now !!

Thursday, October 18, 2007

YouTube's Content Identification

Heads-up from Google's Blog.

Google via YouTube just launched a Video Identification tool (beta) for content owners.

In a layman's perspective, I understand that this is a technology (software) which would perform video recognition, as compared to other older technology like text recognition (ORC), voice recognition and image recognition (computer vision).

And if we search from Yahoo, video recognition is still pretty much new.

Ok, Google has set another precedence again.

Video recognition will introduce automation to video's content recognition. The follows are some possible scenarios:

  1. First of all, we can differentiate between two videos and subsequently, we can assign unique IDs to each. Previously, what we can do is only to compare it sizes, tags and also time-stamp attributes for differences.
  2. Now we can compare video like comparing text, which it would be able to determine (automatically) whether someone has copied your contents. We will be able to find out the exact difference between Video 1 and Video 2, and this will set a new precedence for Intellectual Property playgrounds.
  3. With the ability to identify videos up to the genetic level, video content can now be cook up with different management flavors, such as policy compliance and even content filtering.

If you are a content owner and wish to participate in the beta program, please check out here.

Wednesday, October 17, 2007

SonicWall expands horizons with new E-Class initiative signaling intent to grow share in the enterprise.

SonicWall expands horizons with new E-Class initiative signaling intent to grow share in the enterprise.

It Launches new NSA E-Series multicore processor firewalls to round out premium-performance solution set.



More about SonicWALL.

Press Release:

KUALA LUMPUR – October 17, 2007 – SonicWALL, Inc. (NASDAQ: SNWL), a leading secure network infrastructure company, today launched a new initiative intended to accelerate SonicWALL’s ongoing move into the enterprise market. The broad-based global initiative is based around SonicWALL’s E-Class solution set, a premium-performance line of secure networking, email security and remote network access offerings engineered to drive down the cost and complexity of deploying a secure infrastructure. Igniting this initiative, SonicWALL today launches a new family of multi-core processor firewalls that combine enterprise-class protection and performance in a single appliance: the NSA E7500, the NSA E6500 and the NSA E5500.

Security Is the Mainstream Focus:

As the cybercrime economy continues to flourish and threats become harder to detect, security is now a mainstream focus for all network administrators. The need for enterprise network traffic inspection continues to grow to protect against more intensive, application layer threats, increasing security processing load and protection requirements. The majority of current network infrastructure options are complex and costly, forcing IT administrators to engage in a constant trade off between network speed and security.

Growths by Acquisitions:

SonicWALL’s growth has been fuelled by four acquisitions in less than two years: SSL VPN niche player EnKoo, data backup and recovery startup Lasso Logic, enterprise email security company MailFrontier and most recently Aventail, the leading provider of enterprise class secure remote access solutions. An acknowledged leader in the small to mid-sized IT security market, SonicWALL continues to expand its range with more sophisticated solutions for distributed enterprises and large networks.

SonicWALL’s E-Class offerings comprise: the SonicWALL Aventail range of SSL VPN secure remote access products; SonicWALL Email Security 6000 and 8000 solutions for 1000 users and above; the award-winning Global Management System policy and management software that enables central management of devices from few to tens of thousands; and the newest appliances in SonicWALL’s network security line, the NSA E-Series firewalls.

Multi-Core Unified Threat Management Appliances:

SonicWALL’s Network Security Appliance (NSA) Series represents an industry first: multi-core unified threat management (UTM) appliances that deliver deep packet inspection at gigabit speed. Combining a powerful real-time and reassembly-free deep packet inspection firewall with multiple layers of protection technology and a suite of high-availability features, the NSA series appliances are designed for the most demanding deployments including distributed enterprise environments, campus networks, data centers and small-medium businesses where bandwidth considerations require high-performance solutions.

Great Alternative to Cisco:

"SonicWALL's NSA E7500 firewall is a great alternative to the premium-priced solutions from vendors such as Cisco," said Jeff Parker, offsite systems manager at Carriage Services. "With the NSA E7500, there's no trade off between functionality and value. With the NSA E 7500, I don’t have to compromise performance or security to fit into my budget. I know I’m protected while my network runs at gigabit speeds, and managing my security infrastructure has never been easier.”

Easy to Use, High Value:

The NSA Series multi-core architecture is a parallel performance design delivering ultra high-speed threat protection and deployment scalability. SonicWALL Application Firewall, a set of customizable protection tools, offers administrators precise control and inspection capabilities over their network traffic. A suite of high availability features at the hardware and system level deliver operational reliability and measurably improved uptime. The NSA series offers enterprise customer an extensive array of advanced network and configuration flexibility features, ease of integration, and deployment flexibility designed to provide lowered management complexity and exceptional value.

Designed for distributed Network:

The NSA E7500 is designed to serve central enterprise sites with distributed networks in environments such as web or application hosting, ISP managed services head end, or ASP infrastructure. The NSA E6500 is intended as a corporate central site appliance for mid-sized organizations, while the NSA E5500 is intended for local branch office or standalone mid-sized enterprises. Further information on the NSA series appliances.

“The new E-Class product offering demonstrates SonicWALL’s continued investment and commitment in making the industry’s easiest to manage, ultra-high speed security appliances,” said Tom McDougall, president and CEO at High Point Networks. “SonicWALL is taking its product innovation and expertise from the SMB market and applying it to the enterprise market by delivering a solution that uniquely addresses the needs of large, distributed networks.”

Moving Up the Value Chain:

With the foundations of its business in the small to mid-sized business space, SonicWALL designs its technology for sophisticated performance combined with ease of deployment. SonicWALL has also developed a successful services delivery model which supports the outsourcing and managed services needs of IT organizations of all sizes.

Breakthroughs At the Enterprise Segment:

“SonicWALL’s enterprise customers tell us they are tired of overpaying for complex, underperforming, proprietary solutions,” said Matt Medeiros, president and chief executive officer at SonicWALL. “In contrast to the majority of offerings in this maturing industry, SonicWALL E-Class solutions have been designed to drive enterprise performance and productivity gains by engineering cost and complexity out of the secure infrastructure. We start from the premise that the majority of businesses face a shortage of IT personnel and time. SonicWALL’s focus on practical effectiveness resonates not only with our worldwide channel base and millions of SMB users, but increasingly with the needs of enterprise IT professionals.”

"We're looking forward to working with SonicWALL on bringing their latest products to market," said James Carter, CTO at The Integration Works. "Based on SonicWALL's proven track record for product innovation and commitment to creating an outstanding experience for its customers, we anticipate high demand from the enterprise marketplace for the new E-Class product offering."

The NSA E7500 is available immediately. The E6500 and E5500 firewalls will be available in Q4 2007.

About SonicWALL, Inc.


SonicWALL’s business is to keep people and companies safe and in control of the data on their networks. SonicWALL is committed to improving the performance and productivity of enterprises of all sizes through its value innovation approach, engineering the cost and complexity out of deploying secure networking infrastructure. Over one million SonicWALL appliances have been shipped through its global network of 10,000 channel partners to protect tens of millions of computer users in businesses worldwide.

Local Press Contact:

Jade Lo
Sirius PR Sdn Bhd
Tel: 03-7805 2700
jade.lo@siriuspr.com.my

Tuesday, October 09, 2007

Ask F5 Portal

New Ask F5 Portal Enhances Worldwide Customer Support and End-User Experience

Online knowledge portal conveniently addresses questions for F5’s Application Delivery Networking products and services.

More about F5.

Press Release:

KUALA LUMPUR, OCTOBER 9, 2007 – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, today announced an updated version of its Ask F5 portal to help customers and partners find answers to their product and support questions quickly and efficiently. Launched in 2000, Ask F5 continues to be a powerful portal for customers and partners to access helpful information about F5’s products.

Inspired by F5’s commitment to improve its customers’ experience and overall satisfaction, the Ask F5 Customer Support team leveraged users’ top site-enhancement requests as the primary drivers for the project. In addition to its own exhaustive testing, F5 also conducted a beta release of the site for its worldwide user base a month prior to the site’s formal launch.

“F5 Malaysia’s customers and end-users will benefit from a more powerful Ask F5 portal,” said Ivan Wen, Country Manager of F5 Malaysia “Direct access to information about F5’s products will take their experience with us to the next level.”

“By providing a worldwide beta period for the site, we were able to ensure that our customers were as satisfied as we were with the direction of the new Ask F5 site—both its look-and-feel and its improved ability to efficiently deliver technical solutions.”

F5’s efforts resulted in the delivery of new Ask F5 portal features. Highlights of the new Ask F5 include:
  • More efficient access to information through a completely new search engine
  • Improved navigation and usability through an enhanced site design
  • A more effective receive-and-response system for important customer feedback through advanced authoring/publishing tools and enhanced reporting capabilities






Ask F5 helps end-users to get the most from our F5 technologies, with easy navigation through a repository of shared knowledge to find answers to product questions, as well as general tips to maximize performance. In addition, Ask F5 provides end-users a way to research new deployment options and product configurations prior to implementation, which is very useful in terms of scaling IT infrastructure.

In conjunction with F5’s recent ISO 9001:2000 certification for quality management, the company continues to make customers the top priority through this and other efforts. Moving forward, F5 will continue to evaluate, plan, and introduce new features to consistently enhance and evolve its online customer tools and resources.

About "Ask F5":

Ask F5 is a powerful service portal that provides customers and partners an arena to share and gather information about F5’s product and service portfolio. It presents answers to both cursory and technical questions, as well as general information about the company’s offerings. Ask F5 provides customers with an easy, convenient way to get the most out of their F5 products and help keep their Application Delivery Networks running smoothly. Customers and partners under a current service agreement have unlimited access to Ask F5 and all its resources. To access Ask F5, please visit https://support.f5.com.

About F5 Networks:

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5’s extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability—all on one universal platform. Over 10,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide.

This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company’s filings with the SEC.

PR Contact:-

Jade Lo
Sirius PR Sdn Bhd
(603) 7805 2700
jade.lo@siriuspr.com.my

What we can do with Google Apps ?

Check out this and this.
I have been thinking, what we can really make out of Google Apps ?

Google Calendar – scheduling ?
Google Base – Marketing ?
Google Web pages – web page lar.



Google Standard Edition only provides 6 components…

Start Page, Chat, Web Pages, Email, Calendar, Docs.

Google reckons that with these 6 components, anyone can start a business.

Its strategy to enter the enterprise market is through its APIs.

The difference between editions is:


Google Apps Standard Edition

Google Apps Premier Edition

Google Apps Educational Edition

Provisioning API


Yes

Yes

Reporting API


Yes

Yes

Single Sign-On Service


Yes

Yes

Email gateway interface


Yes

Yes

Calendar data API

Yes

Yes

Yes

Spreadsheets data API

Yes

Yes

Yes

Google Gadgets API

Yes

Yes

Yes

Google Talk open protocols

Yes

Yes

Yes


The API is actually meant to be used by other applications (such as horizontal apps) to communicate with Google Apps.

I don’t think the API(s) will allow one to communicate between spreadsheet and calendar.

Therefore, new business startup don’t actually need to use API(s).

However, over here, it states that you can display upcoming event (from Google Calendar) in Google Maps.

And this URL gives a hint where…
  • Calendar – whatever to do with Calendar like (Birthday reminder, scheduling, reservation for something, project management and etc).
  • Spreadsheet – whatever to do with spreadsheet like (accounting system, project management, graphing, reporting)
The idea is that now Google Apps provides one with two things:
  • Database – Using either Calendar or Spreadsheet as database
  • Engine – The engine will make provision for data access, functions and interface to API(s).
Maybe entry level entrepreneurs can make a good cash flow by providing services on top of Google Apps.

Wednesday, October 03, 2007

The Long Tail is back !! (Sept 2007)

Following from previous discussion about "The Long Tail Justification"...

where we put up a case study to examine the adoption of Long Tail economy by search engines, targeting Google.

It was found that Google indeed purge away older contents to give way for newer contents. And this may not be a bad thing.

Now, just to prove to you that after a period of time, the old content will come back again.

The case study follows this content which was created since 21st June 2007.

The following screen capture follows the above mentioned content from 21st June 2007 to 2nd October 2007.

Long Tail

You can see clearly that there are two period which the content suffered visibly zero response (mainly due to the fact that it cannot be found from search engine Google). These two periods are..

From 30th June 2007 to 20th July 2007 (20 days).
From 15th August 2007 to 4th Sept 2007 (20 days).

After 4th Sept 2007, the responses come back and I describe it as "the Long Tail is back" for this content.

The following gives you a magnified view from 15th Aug 2007 to 30th Sept 2007.

The Long Tail

Google Analysis on IT-Sideways (Sept 2007)

Keywords landed on Jan 2007
Keywords landed on Feb 2007
Keywords landed on March 2007
Keywords landed on April 2007
Keywords landed on May 2007
Keywords landed on June 2007
Keywords landed on July 2007
Keywords landed on Aug 2007

And for month of September 2007, almost similar effects from previous month.

The top 10 (keywords) consist of the following categories:
    1. Windows problem
    2. Spamming problem
    3. Open source interests
    4. mTouche
This teaches me a few things..
    1. People think alike (to a great extend), only physically appearance makes much of the difference.

    2. If you want your blog or web site to improve in terms of popularity, you got to create more contents which would appeal to people. For the case of IT-Sideways, even though many contents have been added continuously, however it doesn't fit the taste of Internet goers. Tools such as Google Analytic will help you considerably.

    3. Search engine dynamism makes it possible to increase web sites' popularity within short period of time.

Tuesday, October 02, 2007

F5 Named to Fortune’s 100 Fastest-Growing Companies List

F5 Networks ranked No. 8 among technology companies for 200

F5 Networks sells boxes for enterprise application(software) optimization. They specialize on the ability to understand the insights of computer inter-networking affecting efficiency of application-service delivery for the enterprise market.

More about F5 Networks.

Press Release:

Kuala Lumpur, 2 October 2007 – F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking, has been named to Fortune magazine’s 100 Fastest-Growing Companies list for 2007, taking the No. 8 position for technology companies and No. 50 position overall. According to Fortune, the companies on the list are enjoying exhilarating growth spurts, even in a turbulent market.

“Fortune’s recognition of F5 as one of “corporate America’s supercharged performers” is also a testament of this global brand positioning in Malaysia,” said Ivan Wen, Country Manager of F5, Malaysia.



“In Malaysia, we continue to forge ahead with a strong performance in an extremely dynamic and fast-growing enterprise networks market. F5 has been successful at providing application delivery solutions that truly resonate with enterprises and other organizations that rely on applications to run their businesses.”

The Fortune’s Listing Criteria

Described by Fortune as “corporate America’s supercharged performers,” companies that qualify for the 100 Fastest-Growing Companies list must be incorporated in the U.S.; have a minimum market capitalization of USD$250 million; have a stock price of at least USD$5; and have been trading continuously since June 30, 2004.

In addition, qualifying companies must have revenue and net income for the four quarters ended on or before May 31, 2007, of at least USD$50 million and USD$10 million, respectively; and have posted a compound annual growth in revenue and earnings per share of at least 25 percent annually over the three years ended on or before May 31, 2007.

All companies are ranked by their revenue growth rate, their Earnings per Share (EPS) growth rate, and their three-year annualized total return to investors for the period ended June 30, 2007. The overall rank is based on the sum of the three ranks.

In addition to a printed listing in the September 17 issue of Fortune magazine, a complete list is available online at:
money.cnn.com/magazines/fortune/fortunefastestgrowing/2007/index.html

About Fortune

Fortune magazine is published by the Fortune|Money Group at Time Inc., a Time Warner company. Time Inc. is one of the largest content companies in the world, with a portfolio of approximately 130 titles, including some of the world’s most popular, powerful, and trusted brands. A theme of Fortune is its regular publishing of researched and ranked lists.

About F5 Networks

F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast and available for everyone, helping organizations get the most out of their investment. By adding intelligence and manageability into the network to offload applications, F5 optimizes applications and allows them to work faster and consume fewer resources. F5’s extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability—all on one universal platform. Over 10,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide.

This press release may contain forward looking statements relating to future events or future financial performance that involve risks and uncertainties. Such statements can be identified by terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of such terms or comparable terms. These statements are only predictions and actual results could differ materially from those anticipated in these statements based upon a number of factors including those identified in the company’s filings with the SEC.

PR Contact:-

Jade Lo
Sirius PR Sdn Bhd
(603) 7805 2700
jade.lo@siriuspr.com.my

Microsoft Confirms War on Online Horizontal Enterprise Apps

Ever since the series of events involving the horizontal enterprise application such as launching of GAPE (Google Enterprise Application) and followed by acquisition of Zimbra by Yahoo as well as the initiatives taken by IBM, Microsoft has finally launched Office Live Workspace and Office Live Small Business.

Office Live Workspace provides one with online repository to store and share Office files (Word, Excel, Powerpoint and etc). This will be a treat to certain applications which such enterprise documentation system. It is still currently under beta edition and is limited to certain numbers of people, sign up quick for preview.

And make sure you are accessing it using Internet Explorer instead of Firefox.

Office Live Small Business is analogous to Google's base, page creator and Adwords. It is meant for small businesses to having a web presence easily for marketing.

Both provides free sign-ups.

Previously I mentioned that all these initiatives are going to take ASP application providers off the market and out of the retire-young dreams. Now, it is even obsessive to contemplate that sooner or later, web site developers will go out of businesses too.

Profit margins (related business) will be greatly sliced. Software companies have no choice but to either adopt a new business model or move up the value chain to benefit from larger sizeable projects in order to sustain operation costs.

This doesn't look good for many players in the Asia Pacific regions where innovations are seldom spoken. The timeline to achieve the much needed big breakthrough will be granted slower in this greatly flattened world where nobody can hide from each other anymore, it is either do it or benefit from nothing.

It is not easy to cope because our time is limited, the question is how much time can you afford to adapt to changes ? Is there any money left for the web business ?

Anyway, Office Live Workspace is not ready yet. Just get yourself pre-registered.


Stay tuned to this frequency!!!

Monday, October 01, 2007

Hanky Panky at Friendster

Something is cooking at Friendster... either it is being hacked or some of my friends' account been hacked.

I continuously received three comments from known friends with funny messages. I don't the messages are genuine.

Take one example.



It came from the following..

    From Friendster Sun Sep 30 21:39:55 2007
    Return-Path:
    Authentication-Results: mta327.mail.re4.yahoo.com from=mail.friendster.com; domainkeys=neutral (no sig)
    Received: from 209.11.169.63 (EHLO c350a-3.friendster.com) (209.11.169.63)
    by mta327.mail.re4.yahoo.com with SMTP; Sun, 30 Sep 2007 21:39:54 -0700
    Received: from unknown (HELO mailmerge4) ([10.16.72.3])
    by c350a-3.friendster.com with ESMTP; 30 Sep 2007 21:39:49 -0700
    Message-Id: <6456bm$gl4fcv@c350a.gbxsc.friendster.com>
    From: Friendster
    Subject: New Friendster comment from Benny
    To: brandonteohno1@yahoo.com
    Content-Type: multipart/alternative; boundary="----_=_FSter_001_3251191213588466"
    MIME-Version: 1.0
    Content-Length: 7847


In which if you compare with a genuine (user-triggered) message (about a contact in my friendster list having updated her blog), there is no flaw.

    From Friendster Sun Sep 30 00:01:39 2007
    Return-Path:
    Authentication-Results: mta224.mail.re3.yahoo.com from=mail.friendster.com; domainkeys=neutral (no sig)
    Received: from 209.11.169.84 (EHLO c350b-1.friendster.com) (209.11.169.84)
    by mta224.mail.re3.yahoo.com with SMTP; Sun, 30 Sep 2007 00:01:38 -0700
    Received: from unknown (HELO mailmerge7) ([10.16.72.3])
    by c350b-1.friendster.com with ESMTP; 30 Sep 2007 00:01:28 -0700
    Message-Id: <65kve0$af3ct8@c350b.gbxsc.friendster.com>
    From: Friendster
    Subject: vi has updated her Friendster Blog
    To: brandonteohno1@yahoo.com
    Content-Type: multipart/alternative; boundary="----_=_FSter_001_3251191135688466"
    MIME-Version: 1.0
    Content-Length: 8003


This is also a very annoying spam which brings inconvenience to your friends.

Also check out the MSN-Check-Who-Deleted-You trap.

Do not login to www.msn-check-contacts-54.tk

Do not login to http://www.msn-check-contacts-54.tk/.

You will end up being infected with an IM (MSN) virus and it will automatically spam your contacts with similar message to lure you into believing that you can indeed check who has deleted you from the list, without your knowledge.



Check out here.

This is one hell of crazy spam.